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Using Autoresponders To Build Long Term Customers
No matter who you are most companies fail to use the power of the autoresponder features that are available with applications on their site such as newsletter signups, online stores, membership sites, etc. to build relationships and improve sales. An autoresponder is a pre-scripted, automatic response to such things as a newsletter signup, online order, [...]
Continue reading...Make The Customer Jump
13. November 2009
To do search marketing right, it’s best to send potential customers who click on your search-engine-generated links to a “jump” or landing page. This page is the gateway to your site, and should promote further action from your prospective clicker, be it to make a purchase or leave a name and number. So, how do [...]
Continue reading...Should I or Shouldn’t I?
11. November 2009
With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they seem less certain about, however, is whether to manage SEM campaigns in-house, or to outsource them. How do you determine what’s best for your organization? [...]
Continue reading...It’s Time To Go Organic
8. May 2009
According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not only be investing in paid search, they should be optimizing their sites to be picked up in unpaid, organic search results as well. The following [...]
Continue reading...Stopping Traffic!
2. May 2009
In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits. Rather than pat herself on the back for a job well done, however, she was dismayed, because “the keywords people [were] using [...]
Continue reading...Make Sure They Are Sparkling White!
28. April 2009
Earlier this year, Michael Stelzner predicted a jump in demand for white papers by B2B marketers. That predictionis apparentlycoming true: financial and Internet-service companies are just two examples of B2B firms discovering the power of white papers. Why the white-paper mania? Stelzner cites the usual culpritssocial media and the economyas trend drivers. But there’s also an [...]
Continue reading...Is It Time For A Makeover?
10. April 2009
Shrinking sales. Fewer prospects. Tightening budgets. All the classic signs of a recession are here. So, what’s the next logical step for a B2B company to take? Web site makeover! OK, that idea may sound absurd at first. But according to Bill Gadless, there’s no time like a recession to revamp your Web presence. He offers [...]
Continue reading...Help Me Grow My Leads Online
2. April 2009
According to a recent white paper from Pontiflex, online lead generation grew 71% in the 2006-2007 timeframe, more than twice as fast as the online ad market. But conducting a good campaign can present “publishers, advertisers and advertising agencies with serious difficulties,” says Zephrin Lasker. He offers four tipsto “make online lead generation simple and [...]
Continue reading...More Words Are Now The Key
22. March 2009
It appears that a new trend is rapidly gaining ground in search methods being used by people conducting product research via the search engines. Hitwise has revealed recently that search queries on all major search engines are starting to use more and more words. In a recent study, the measurement firm found that when people [...]
Continue reading...Great Landing Page Design (Part 2)
8. December 2008
Here are the Top 10 Landing Page Design Best Practices: Create an information scent trail. A scientific theory, called Optimal Foraging Theory, says that our minds have evolved to forage for information in a certain way. We follow sameness and likeness as we search out new data. So if we want prospects to respond to our [...]
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28. November 2009
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