CMG Brainstorming Blog

Should I or Shouldn’t I?

With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they seem less certain about, however, is whether to manage SEM campaigns in-house, or to outsource them. How do you determine what’s best for your organization? [...]

Continue reading...

It’s Time To Go Organic

According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not only be investing in paid search, they should be optimizing their sites to be picked up in unpaid, organic search results as well. The following [...]

Continue reading...

Stopping Traffic!

In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits. Rather than pat herself on the back for a job well done, however, she was dismayed, because “the keywords people [were] using [...]

Continue reading...

More Words Are Now The Key

It appears that a new trend is rapidly gaining ground in search methods being used by people conducting product research via the search engines. Hitwise has revealed recently that search queries on all major search engines are starting to use more and more words. In a recent study, the measurement firm found that when people [...]

Continue reading...