In today’s business world your company’s reputation is everything and being able to monitor what people are saying about it is paramount. Now that 1.5 billion people have access to the Internet and the fact that every five seconds someone writes a comment about a product, what re they saying about your products? If you [...]
Continue reading...15. December 2008
It’s a recession, folks. They have officially brought out the “R” word across all news media. Because they used the “R” word everybody’s first reaction seems to be to pull back. Time to give up. Acting just plain old scared. Are those days gone when a B2B team would take risks by pushing creative boundaries? [...]
Continue reading...8. December 2008
Wikipedia defines a landing page as a lead capture page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, which is optimized to feature specific keywords or phrases for indexing by search. In Business to [...]
Continue reading...9. April 2008
I was at a networking function for the International Business Academy, LLC recently and part of our speaker's table top exercise was to go around the table and each person ask this question, "What expectations do you have of a ____________ that you would do business with?'. As we went around the table it was very revealing to me as to what the business community thought of each others industries. When it was my turn I asked the question, "What expectations do you have of a web development firm that you would do business with?" I have to admit that the answers were very to the point and interesting enough riddled with emotion that was prompted from many bad experiences with so called professionals in our industry. The strong emotionals revealed in their answers was something I was surprised by. Here are some of their comments:
Continue reading...12. November 2007
Surprisingly many companies today still do not see the impact that their company logo has on growing their business. They don’t realize that it… Establishes Your Identity A strong identity will help your business attract new customers and keep existing customers coming back. Reinforces Your Brand Familiarity is vital to growing your business. Logo design is a
Continue reading...6. November 2007
Any business owner will tell you that there is no such thing as a perfect salesman! If you listen long enough you’ll find that many salesmen are often categorized as lazy, arrogant, self centered, over paid, hired guns that get to do nothing but entertain clients and play golf three times a week. Sound pretty [...]
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19. November 2009
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