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Using Autoresponders To Build Long Term Customers
No matter who you are most companies fail to use the power of the autoresponder features that are available with applications on their site such as newsletter signups, online stores, membership sites, etc. to build relationships and improve sales. An autoresponder is a pre-scripted, automatic response to such things as a newsletter signup, online order, [...]
Continue reading...Recession-Proof Your B2B Marketing
2. November 2009
What’s the best way to recession-proof your B2B strategies? Might be wise to follow the lead of the man who coined the phrase “direct marketing.” Lester Wunderman, founder of Wunderman Inc., is a proponent of seizing the day, even when it’s a gray one. Here he shares his latest definition of advertising, for the tough [...]
Continue reading...Cornerstone Launches – Web Design For Your Business
7. July 2009
In today’s economy and with all of the new businesses that are starting today it makes sense to have a strong web presence. Dollar-for-Dollar a website is the best marketing value today. But many companies are looking for a mullion dollar look at a bargain price. In response to that demand we engineered the Small [...]
Continue reading...Is It Time For A Makeover?
10. April 2009
Shrinking sales. Fewer prospects. Tightening budgets. All the classic signs of a recession are here. So, what’s the next logical step for a B2B company to take? Web site makeover! OK, that idea may sound absurd at first. But according to Bill Gadless, there’s no time like a recession to revamp your Web presence. He offers [...]
Continue reading...Help Me Grow My Leads Online
2. April 2009
According to a recent white paper from Pontiflex, online lead generation grew 71% in the 2006-2007 timeframe, more than twice as fast as the online ad market. But conducting a good campaign can present “publishers, advertisers and advertising agencies with serious difficulties,” says Zephrin Lasker. He offers four tipsto “make online lead generation simple and [...]
Continue reading...Have You Bought Into the “R” Word Yet?
15. December 2008
It’s a recession, folks. They have officially brought out the “R” word across all news media. Because they used the “R” word everybody’s first reaction seems to be to pull back. Time to give up. Acting just plain old scared. Are those days gone when a B2B team would take risks by pushing creative boundaries? [...]
Continue reading...Great Landing Page Design (Part 2)
8. December 2008
Here are the Top 10 Landing Page Design Best Practices: Create an information scent trail. A scientific theory, called Optimal Foraging Theory, says that our minds have evolved to forage for information in a certain way. We follow sameness and likeness as we search out new data. So if we want prospects to respond to our [...]
Continue reading...8 Steps for Making an Effective Business Marketing Video
14. July 2008
Certainly you have heard that a picture is worth a thousand words, then a video is worth 100,000+ words! Video grabs people’s attention far more quickly and effectively than text or photographs. Research has shown that if a person can either watch a product being demonstrated live or watch a video they are 80% [...]
Continue reading...Is Your Brand Properly Positioned?
3. July 2008
We are excited to introduce you to Tim McClelland of the BullsEye Group. We have worked with Tim and his company for the last five plus years on various projects. He brings a very special insight to branding and its effectiveness in marketing and promotion of any business. Check back often as he will be [...]
Continue reading...Is Your Email Marketing Considered SPAM?
22. June 2008
Is your email marketing considered Spam? – A good question to ask your marketing department With the growth of the internet, email marketing has become an increasingly popular medium for getting the word out there about your businesses. But, as more and more businesses turn to email marketing, email recipients are getting more and more fed [...]
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28. November 2009
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