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Make The Customer Jump
To do search marketing right, it’s best to send potential customers who click on your search-engine-generated links to a “jump” or landing page. This page is the gateway to your site, and should promote further action from your prospective clicker, be it to make a purchase or leave a name and number. So, how do [...]
Continue reading...Cornerstone Launches – Web Design For Your Business
7. July 2009
In today’s economy and with all of the new businesses that are starting today it makes sense to have a strong web presence. Dollar-for-Dollar a website is the best marketing value today. But many companies are looking for a mullion dollar look at a bargain price. In response to that demand we engineered the Small [...]
Continue reading...Is It Time For A Makeover?
10. April 2009
Shrinking sales. Fewer prospects. Tightening budgets. All the classic signs of a recession are here. So, what’s the next logical step for a B2B company to take? Web site makeover! OK, that idea may sound absurd at first. But according to Bill Gadless, there’s no time like a recession to revamp your Web presence. He offers [...]
Continue reading...Have You Bought Into the “R” Word Yet?
15. December 2008
It’s a recession, folks. They have officially brought out the “R” word across all news media. Because they used the “R” word everybody’s first reaction seems to be to pull back. Time to give up. Acting just plain old scared. Are those days gone when a B2B team would take risks by pushing creative boundaries? [...]
Continue reading...Great Landing Page Design (Part 2)
8. December 2008
Here are the Top 10 Landing Page Design Best Practices: Create an information scent trail. A scientific theory, called Optimal Foraging Theory, says that our minds have evolved to forage for information in a certain way. We follow sameness and likeness as we search out new data. So if we want prospects to respond to our [...]
Continue reading...Great Landing Page Design (Part 1)
8. December 2008
Wikipedia defines a landing page as a lead capture page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, which is optimized to feature specific keywords or phrases for indexing by search. In Business to [...]
Continue reading...New Medalist Website is Launched
30. July 2008
Cornerstone Media Group is pleased to announce the launch of another successful website project. We recently launched a new website for the flagship brand of Performance Sports Apparel, Inc., Medalist . For Medalist we created a new site that will create a sense of community with its customers and users to better interact with their brand of [...]
Continue reading...GLP – The Peace Corp For The 21st Century Launches
28. July 2008
Not since John F. Kennedy has anyone attempted to make a significant change in the way young people see the world that when JFK created the Peace Corp. for Americans to go abroad to make an impact in the world. That was until recently when four exceptional young people started the Global L.E.A.D. Program. [...]
Continue reading...What can you really do with a blog?
7. July 2008
Bloggers are using blogs to do everything from showcasing family photos to promote their business to a worldwide audience. Blogs are most commly used to:
Continue reading...Connecticut Valley Arms Launches New Website
15. June 2008
Cornerstone Media Group is pleased to announce the launch of another successful website project. We recently launched a new website for Connecticut Valley Arms (CVA) . For CVA we created a new design to better describe what products they offer and and presented them is such a way the site visitor can see up cloase the quality [...]
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13. November 2009
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