Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product. When you think of BMW, you think of the Ultimate Driving Machine. When you see the check mark on clothing you think Nike. The fact that you remember the brand name and have positive associations with that brand makes your product selection easier and enhances the value and satisfaction you get from the product.
Ignoring blind taste tests where cola-x wins over Coca Cola, the fact is that more people buy Coke than any other cola. Most importantly, the consumer enjoys the experience of buying and drinking Coca Cola. People have fond memories of childhood when they drink Coke, and that is an example of an emotional relationship with brands that make the brands so powerful.
Our branding process for your company is divided into three areas:
- 1. Discovery - In this phase, CMG strategists immerse themselves in your brand. We talk to customers, past customers, prospects, frontline staff, competitors and industry experts.
- 2. Analysis - In this phase, we map out potential brand positions and strategies. We invite our clients and outside experts into the middle of the process. We want to challenge everyone's thinking (especially our own). Input from these sessions is then incorporated into our final recommendations.
- 3. Action - With your business goals at the starting point, we present our observations, recommendations, priorities, strategies, tactics and action plan. We take clients and their management teams through our thinking, reviewing the roads not traveled as well as the smartest path. The result: branding efforts that are true, insightful and actionable.
Ready To Get Started?
So are we. There's nothing we love more than sitting down with our clients and collaborating on innovative branding strategies that produce the results you're looking for.
Contact us: 770.717.0837 or email us via our online contact form.
