A properly executed Search Engine Optimization campaign allows you to drive targeted traffic to your website. This means attracting the ‘targeted' site visitors that are actually searching for your products or services.
Today, 85%* of all web traffic to websites and 70%** of all online purchases originate from a search engine or directory. With more than 550+ million Internet searches performed every day in the U.S., having your site listed with key search engines paves the road to successful online marketing. The costs associated with this sort of marketing can be surprisingly low compared to other forms of more traditional advertising such as radio, television and print.
Targeted search engine promotion is one of the most affordable and effective ways for your business to advertise. Nearly 85% of all shoppers for goods and services have done some sort of research online before purchasing.
CMG can provide you with the following information:
- The exact keyword a user typed and how many times they visited your site before purchasing your product.
- The search engine that produced the highest percentage of sales on your website.
- The conversion ratios for your search engine promotion campaigns.
We have developed proven methods for optimizing, submitting, tracking and monitoring your site in the various search engines.
We offer an effective Search Engine Optimization campaign that produces results consisting of the following five phases:
- 1. Keyword Analysis – The most important part of the search engine optimization campaign is identifying the proper keyword phrases to target. We will gather keyword phrases and determine the total number of monthly searches for those particular phrases and research to see if they are worthwhile phrases to target. We will determine a final list of keywords.
- 2. Optimization – HTML optimization is necessary to be search engine friendly. Once we have selected the appropriate keyword phrases to target, we will work closely with you to create optimized content that will perform positively for you in the search engines.
- 3. Submission - Proper submission protocol for each individual engine is required. Once the optimization is complete, we will manually submit ALL pages of your site to the most popular search engines. We will not use the automated programs that could get your site banned for spamming.
- 4. Registration – Our process includes verification of successful submissions and scheduling your site to be indexed. Automated submission software often cannot validate this important step in the process.
- 5. Maintenance – Continuous attention to all of the above. Once we have submitted your site, we closely monitor the results and make appropriate changes to ensure continued improvement. Search Engines are constantly changing the way they index websites, so it is important to stay current to ensure that your rankings are not impacted. This will all be done as part of an ongoing search engine campaign.
If you have an existing site, we offer an initial search engine promotion consultation that will include a search engine ranking report, keyword analysis and competitive analysis. We will provide, in detail, ways you can optimize your website content and site architecture to improve your site's ranking. Our initial consultation will serve as the foundation for a solid plan for your search engine ranking to improve.
When you purchase our initial search engine optimization, it is recommended that you continue monthly monitoring and tracking for a period of time - usually not less than six months. Your specific industry and competition will determine whether you need to pay for monthly monitoring after that.
CMG combines years of Internet marketing experience to create a custom search engine promotion program tailored to your business.
Some Additional Search Engine Marketing Facts and Figures:
- * 52% of all U.S. search engine traffic is generated through Google (Source: WebSideStory, June 2005)
- * Yahoo! local (local.yahoo.com) drew 4.4 times the number of visitors as Google Local (local.google.com) in July 2005 (Source: Hitwise, July 2005)
- * Georgia Institute of Technology
- **Jupiter Research
Ready To Get Started?
So are we. There's nothing we love more than sitting down with our clients and collaborating on innovative SEM strategies that produce the results you're looking for.
Contact us: 770.717.0837 or email us via our online contact form.
