How often do you hear the phrase “it’s all in the SEO”? Interestingly enough, about 53% of website traffic comes from an organic web search. Think about all the times you pick up your phone and Google a specific question or phrase. Today we are diving into SEO for beginners and the ways you can begin implementing SEO into your marketing strategy.
According to Search Engine Land, the basic definition of SEO is “the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.”
While you may not know what you’re doing when you google a keyword or phrase, that is the basic principle of search engine optimization.
I think of SEO as the missing puzzle piece to any great marketing strategy. The goal is to get your website at the top of the Google page. Think about your own Google search habits.
How often do you find yourself going to the second or third page of Google?
Exactly, practically never, so keep in mind your Google ranking while building or editing your website.
A simple way to implement SEO into your marketing strategy is blog posts. The nice thing about them is that you can scatter all the essential keywords commonly associated with your brand.
Let’s talk keywords.
Keywords and phrases like “SEO for beginners ” or “how to add SEO to my marketing strategy” are probably how you found this blog post. It’s all about knowing your target audience and what they will type into the search bar.
Two ways to implement keywords throughout your site can be in the post’s title and organically in the post. There are two types of headers to consider when adding your keywords. There are the H1 and the H2 headers. Your H1 header is the main one that you see, the title. The H2 header is what guides visitors to a specific section on your website. While your web page’s title and blog posts are essential, the secondary header can be what gets viewers.
Another area where you can add essential keywords is through the pictures on your website.
Image descriptions are also equally as important as the words on your site. Since Google can not read an image, it knows the content or image by an alt tag, also known as “alt attribute” and “alt description.” The Alt Tag is an HTML attribute applied to image tags to provide a text alternative for search engines. The photos that come up at the top of the Google homepage are all due to SEO keywords.
When adding SEO-specific content to your pages, do a keyword audit routinely by using MOZ’s keyword tool to improve your ranking. Act like you’re one of your customers and Google common words and phrases associated with your brand.
When learning and first diving into SEO, take the time in the beginning to do research. The more research you do on your audience, the better keywords, and phrases you will have.