Blogging Part 1: What is a corporate blog?
The term “blog” is derived from “web log.” A corporate blog is a frequent, chronological publication of thoughts, insights, experiences, solutions, recommendations, and troubleshooting. It is a way to provide more information related to a company’s products, services, and industry to help existing clients and potential prospects make better business decisions.
A corporate blog is a great way to provide fresh content to your site on a regular basis. As a matter of fact, this is the sort of content the search engines use to help your popularity grow and improve your rankings. Enlisting your team members to write a corporate blog is a great way for them to contribute to your company’s growth. It also helps build their credibility as an authority on a particular topic or solution.
An easy way to begin to write a corporate blog is to make a list of blog topics that you could write mini- articles about. We worked with one real estate company in integrating a blog into their website and gave them a list of 100+ topics they could write about that would get their clients coming back to their website week after week. A great source of ideas for your blog is to read as many blogs as you can and get involved in a few. Leave some comments, ask questions and bookmark your favorites.
A real advantage of having a corporate blog is that if you have a detailed product brochure or white paper on a particular product or solution your blog topic is a great way for you to pique your site visitors interest and send them to a link in your site where they can download more information. The end result is that your blog helps you to build a relationship with your customers and prospects.
Be sure to join us next week when we give you the ins and outs of starting your own corporate blog.