Blogging Part 1: What is a corporate blog?

The term “blog” is derived from “web log.”  A corporate blog is a frequent, chronological publication of thoughts, insights, experiences, solutions, recommendations, and troubleshooting.  It is a way to provide more information related to a company’s products, services, and industry to help existing clients and potential prospects make better business decisions.

A corporate blog is a great way to provide fresh content to your site on a regular basis.  As a matter of fact, this is the sort of content the search engines use to help your popularity grow and improve your rankings.  Enlisting your team members to write a corporate blog is a great way for them to contribute to your company’s growth.  It also helps build their credibility as an authority on a particular topic or solution.

An easy way to begin to write a corporate blog is to make a list of blog topics that you could write mini- articles about.  We worked with one real estate company in integrating a blog into their website and gave them a list of 100+ topics they could write about that would get their clients coming back to their website week after week.  A great source of ideas for your blog is to read as many blogs as you can and get involved in a few.  Leave some comments, ask questions and bookmark your favorites.

A real advantage of having a corporate blog is that if you have a detailed product brochure or white paper on a particular product or solution your blog topic is a great way for you to pique your site visitors interest and send them to a link in your site where they can download more information.  The end result is that your blog helps you to build a relationship with your customers and prospects.

Be sure to join us next week when we give you the ins and outs of starting your own corporate blog.

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