Ep.#020: How A Great Story Helps You Sell More

Ep.#020: How A Great Story Helps You Sell More

BLOG Podcast

On this week’s episode, we have Mike Wittenstein of Storyminers joining us.  Mike has some great insights on how a company can use stories for not only themselves to better tell their own story but how to use product stories to sell more products.  Join us as we discuss how you can “mine” your own core story to get at the very vein of what you do.  Mike also shares a very interesting perspective on how a company can reduce the size of a customer service department by telling better stories.  We can all learn how to tell a better story about what we do or sell.  Be sure to share your story with us.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (1:58) Story Miners Origin Story
  • (3:06) Why the story can’t be all about you.
  • (6:48) The Curse of Knowledge
  • (7:49) The Customer as the Hero
  • ( 9:15) The Dynamic Duo of your business (Batman & Robin)
  • (10:18) Hero Making Business Tools your business needs
  • (15:57) Roadmap to a great company experience for your customers
  • (18:19) How the customer consume your story
  • (20:48) The stories needed to prototype products and services
  • (21:14) Mining for your company’s core story
  • (24:37) Story Example GE Ad (YouTube Video)
  • (25:49) Story Example Rit-Aid Ad (YouTube Video)
  • (29:07) Lightening Round
  • (32:55) Emerging Technologies
  • (34:30) Insights
  • (35:54) Takeaways

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

25 Ways to Dazzle Your Website Visitors & Social Media Followers [Infographic]

25 Ways to Dazzle Your Website Visitors & Social Media Followers [Infographic]

Our Blog BLOG Business Content Marketing Marketing Social Media Your Business

We are always looking for ways to provide valuable content that our prospects and customers can use and deem of value from us. Here is a good content matrix that might provide you with some new ideas and content to create.  Customers are starving for information that will improve and grow themselves and/or their businesses.

There are four main areas to focus in on when building content and they are to entertain, persuade, convert, and to educate.  Focus on building evergreen content, the content that seems to apply in just about every circumstance to provide value.

Podcast Ep. #16:  The Host is Now The Guest! Interesting!!

Podcast Ep. #16: The Host is Now The Guest! Interesting!!

BLOG Podcast

This week’s episode takes a little bit of a twist.  One of our former guests Susan Segat (Episode #011) turns the tables on me and interviews me for my own podcast.  It caught me off guard but she wanted my perspective on marketing.   So your humble host, Mark Treager, is this week’s guest on the show and I have to say Susan asked some really good questions.  I think we need to get her back to host the show again.  She did a great job.  I think you will enjoy this episode!  We discuss a great deal about marketing including why every company needs a 4-year-old product/services test no matter what! You will understand once you see the video linked below. I welcome your feedback.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • The 2 basic marketing questions you need to be able to answer about your business
  • Need to become a master storyteller
  • Current buyer satisfaction trends
  • The formula for building trust with your future customers
  • The videos you need to tell your story
  • New marketing strategies you should be investigating now
  • Marketing from a Boollennial’s point of view. You really need to hear this!
  • The future of voice in marketing
  • Brand-Storming session as your foundation to building a marketing plan
  • Why every company needs a 4-year-old product tester – For Real! Video evidence!
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

21 Rules of Content Marketing You Can’t Break!

Our Blog BLOG Content Marketing Marketing Your Business

Here are some of the content marketing rules your business should focus on. KAYAK Online Marketing share their content marketing rules in this infographic. #MarketingMadeGreat

Here are my top five from their list:

  • Build trust with transparency
  • Headlines are everything
  • Remember that great content invites links
  • Recycle your greatest hits
  • Use your content to turn readers into buyers

Is there anything you would add to this list?  Share with us your thoughts in the comment section below.

Podcast Ep. #005 – How Words Can Make Your Company Unique

Podcast Ep. #005 – How Words Can Make Your Company Unique

Our Blog BLOG Content Marketing Marketing Podcast Your Business

Copywriter and messaging strategist Tom Tortorici joins Mark in the studio this week to discuss how the words you use in everything you communicate to your prospects and customers really do matter!  How you word and position your company’s central message makes a big difference in how prospects and customers respond to your company long term.

Tom will share some great tips on how to write great content that will make prospects into customers.  Listen Now…

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Company point of view VS. Customer point of view which matters
  • How to position your company’s message correctly
  • Why writing content first before you design a website makes sense
  • Copyrights tricks and tips that make word effective
  • How to provide ongoing value to customers and not always selling
  • What is Interactive Text?
  • How to optimize for humans!

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. If you enjoyed the show, please share it using the social media buttons you see on the left. Also, it would mean a lot to me if you would leave an honest rating and review on iTunes. Ratings and reviews not only help me serve you better, but they make a huge difference in the show’s ranking on iTunes. If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.