Is Your Online Store Mobile?

Ecommerce Mobile Marketing

If you sell a product, you’d be crazy not to focus your e-commerce on mobile and tablet apps.  This chart pretty much speaks for itself: By 2012, about a quarter of all Internet shopping traffic on Black Friday were made on either mobile or a tablet.

Mobile Ecommerce Sales

Making your online store mobile friendly is not an option any more.  Heading into this years holiday season more people will shop online via their mobile device than ever before.  The solutions are simple and not complicated. Stay tuned as we cover the How-To in the next few blog posts.

Our Po!nt: It now time to do it before your competition does!  Welcome your comments and thoughts

Is Mobile Marketing On Your Radar For 2013?

Mobile Marketing

It needs to be as some amazing things are starting to happen in mobile.  In 2008, only about $0.7 billion was made on mobile. By the end of 2012, the mobile marketing will have ballooned to a staggering $19 billion, split 67 percent between apps and 33 percent ads.

According to Meeker, when looking at the average time users spend on on media, people spend about ten percent of their “media time” on mobile–but just 1 percent of ad spend is spent on mobile. In other words, despite current user adoption, there’s still plenty of room for growth. Another fact to note: In India, mobile Internet traffic surpassed desktop Internet traffic in May, 2012.  That sort of activity is heading West!

Mobile Trending Stats

Our Po!nt: If  mobile is not even on your radar in 2013 it needs to be!  The first thing to tackle is making sure your website can be seen correctly on smartphones and tablets.  We welcome your comments and thoughts on what trends you are seeing.

Do Your Customers Have “Thumb” Access To Your Company?

Ecommerce Marketing Mobile Marketing

Thumb Access to Your BusinessAs a small business owner you keep hearing of your big-brand competitors going beyond the familiar confines of radio, television, magazines and newspapers and onto the Internet, smartphones, game consoles and tablets and you keep wondering how I can afford to do it.  Believe me digital marketing not only is significantly cheaper than traditional marketing it levels the playing field with your competition.  Moving to giving mobile access or “thumb” access to your business is the key in the coming months of out pacing your competition.  I assure you they haven’t even considered it.

With more than 42% of the country’s TV homes equipped with digital video recorders, which allow users to fast-forward through commercials, and some younger viewers leaving TV altogether, advertisers are rushing to build Internet infrastructures, create Web videos and funnel content to social media sites such as Facebook, Twitter and Pinterest.  All of which are virtually free bring to life but take time to create and develop.It’s not that advertisers are abandoning TV. Last year they spent $68 billion on television commercials, and in two weeks last month they placed orders for $9.1 billion worth of prime-time network spots. But marketers recognize that affluent and younger consumers are as likely to be found glued to their cellphones or the Internet as the TV screen.  It boils down to targeting your ideal client and meeting them where they are at and that is they are now mobile more than ever.

Even the U.S. Army, which needed a new way to inspire potential recruits. In 2001, create “America’s Army,” an Internet video game that turned the adrenaline rush of simulated combat into a recruitment tool. The game was downloaded 12 million times.  No matter how you feel about the Army you have to give them credit for being innovative in meeting their potential clients right where they like to play.

Does it make sense to go digital as well as mobile with your marketing?  You bet!  More and more people are using smart devices such as smartphones and tablets to interact and react with their world that you need to be planning for it if you haven’t already done so.  Making sure that your website is mobile or “thumb”  compatible is the first step!

To check right now to make sure  your customers have thumb access to your website on any mobile device take your smartphone and go to its preferred web browser and type in your website address.  If what you see is only a tiny version of your current website your site is not mobile or  your company is not “thumb” ready to meet your customers needs 24/7!  The next time you redesign, upgrade or changing your current site plan on giving you customers and prospects “thumb” access to your company so you can be within reach of them constantly!

Our Po!nt:  With the way things are going online and prices are getting more and more reasonable for digital marketing services your need to make plans to do it now.  Make that first step by getting your site mobile friendly.  Let us know if you have any questions and we will try and answer them for you.

Mobile Marketing – Real of Just a Fad?

Mobile Marketing

I know that the mobile platform is here to stay, I mean all you have to do is just look around you and how many people have a cell phone stuck to their ears?  Just look down and how far is your own smart device from you?  I’ll bet within reach.  To keep confirming what I keep see and what my customers are asking about  I came across this cool article on the Hubspot blog by contributor Jeanne Hopkins. She points out something I think we all ask ourselves from time to time–everyone keeps saying it, but how do we really know that mobile marketing is the next big thing?

Here are just a few reasons she came up with after attending the recent Dreamforce conference in San Francisco.

  • The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Neilson)
  • It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)
  • It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source:
  • 70 percent of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)
  • 90 percent of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley).

You can read the rest of her cool facts at, but here is what I want to leave you with today. Mobile marketing has not only arrived, it is here to stay. The wires and boxes that tied us to our computers for the first 30+ years of the Technology Revolution have been removed and we are now able to do more on our mobile devices than we ever thought possible. In the coming years more people will rely on their mobile device that their desktop and laptop computer combined.

Let us know your thoughts and observations of the mobile trends you are observing in your area.

Ecommerce Mobile App Considerations

Ecommerce Mobile Marketing

Ecommerce mobile apps are forecasted to reach $31 billion in the U.S. by 2016, which means that merchants have little time to create, test and perfect their mobile strategies.

In order to grow a successful retail business, merchants must create and maintain a strong mobile Web presence. But if you look at many mobile online stores on a smart device you see nothing more than a tiny version of their current monitor based website. However, not only should traditional websites be optimized for a true mobile experience, but merchants should also take advantage of the vast money making opportunities mobile presents by also offering mobile applications to their consumers.

Mobile applications should act as an extension of a retailer’s website, and be a viable channel for consumers to leverage in order to make purchases, search for stores and browse for products, receive support, interact with the retailer’s social media and more right from their mobile device.

And while most retailers haven’t fully implemented a mobile strategy yet, some of the biggest names in the industry have, and in doing so they have already set a standard of best practices.  Here are some to consider as you plan your mobile app.

Smartphone and Tablet Optimized

Although having one spectacular app is better than having two mediocre apps, the goal of all merchants should be to offer device specific applications that provide consumers with the best possible user experience. For example, Walgreens offers apps for Blackberry, Android and iOS devices – including an optimized app for both the iPhone and iPad.


Creating a personalized shopping experience has always been a best practice within the retail industry, both on and off the Web – and mobile apps aren’t any different. Many big name retailers, such as Target, Walmart and Amazon, enable consumers to sign in and create a profile so that the check out process is a faster and easier task, and so that consumers can maintain a consistent user experience regardless of the device that they are shopping with. For example, consumers that leverage the Target app on their iPad can customize the app’s background once they sign into their account, as well as create “TargetLists”, which is a feature that enables consumers to create lists of things they need. Additionally, these lists can be viewed offline as well as on any other device once the user is signed into their account.

Simple User Interface

Apps should improve on a company’s mobile website and offer an easier to use and more customizable user experience. If this is not the case, merchants will not obtain as many conversions because most consumers won’t take the time to figure out how a complicated app works. Lowe’s offers a simple yet feature-full iPhone app, which prominently displays a search bar and QR scanner for convenience at the top of the app’s homescreen. The remainder of the homescreen features a July 4th promotion, the ability for users to find a nearby store, an idea gallery and videos – which just so happen to be a proven best practice for boosting engagement and conversions.

lowesiphone          lowesiphone2

Nice Navigation

Navigation is always important, whether for a traditional or mobile website, or even a mobile application. Not only should merchants feature a fully functional search bar in their app, but they should also offer easy to find buttons for consumers to navigate with. Walmart’s iPad app is very similar to the retail giant’s traditional website.  Once a department is selected, it is broken down even further into additional categories for consumers to choose from. For instance, once the “Jewelry” department is selected, seven more options under jewelry appear to make locating a desired product, such as a ring, as easy as possible.

Unique Features

Perhaps the most important thing to remember is to not create a cookie cutter app. Every e-commerce store has its own unique features and offerings, so mobile apps should be created with the same strategy in mind. Whether its featuring a deal of the day on the homepage of your app, or enabling your users to customize the background of the app, unique features are key when trying to implement a mobile application that will truly resonate with consumers. After all, you want an app that will encourage consumers to come back and shop while they are on the bus, waiting for an airplane or even watching TV at home.

These are just some of the many things you need to consider as you develop your own mobile strategy in the months to come.  Remember more and more of your customers are going mobile and you don’t meet them on their smart devices your competition will!

What concerns or questions do you have about building your own mobile platform for your business?