Still Not Considering Content Marketing? 10 Stats That Will Change Your Mind!

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Content Marketing

We get it!  Creating great content can be a pain, hassle, frustrating, scary, confusing, expensive, time-consuming and most of all NOT fun!  We avoid it! Put it off!  Ignore it! Forget it! And often times just STOP IT!! We are here to tell you START IT!!  NOW!!

Here are just 10 simple reasons, stats, results, and some real benefits from your company creating and starting your own Content Marketing Campaign!

  1. Content Marketing vs. Paid Search – When you put content marketing against paid search, content marketing gets three times the leads per dollar invested.  Plus with paid search you get to keep feeding it piles cash each month to get results. With Content Marketing you pay once for the content and it increases in value over time.
  2. Lead Generation Value – Content marketing often times generate’s as much as three times as many leads as outbound marketing and will cost you 62% less.  Why? When they read your content they want to not being forced to like conventional marketing!!
  3. Ad Overload – In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000.  Now with ad blocking software, your message may never get through.  Content has not blocking!
  4. TV vs. Internet – Nearly half of 18- to 49-year-old people prefer to get their news and information online – and those numbers continue to grow by them using Search, Social Media and blogs they have access instantly to the information you want them to see when they want it.
  5. 77% of Internet Users Read Blogs – Small businesses with blogs added to their marketing mix get 126% more lead growth than those small businesses without.
  6. Content Builds Trust – After reading any given product recommendation on a blog, 61% of online consumers made a purchase from the content on the page.
  7. Content Converts – Content marketing produces conversion rates six times higher than other methods.  The time and effort it takes to produce content will result in a better ROMI (Return On Marketing Investment).
  8. Content Ranks – Populating websites with content can increase pages indexed by 434% and ranks higher in the search engines versus other sites that do not publish content.
  9. Content Content Content… – Businesses striving to push out as much as 16 posts a month will get as much as  3.5 times more traffic than businesses publishing nothing to four articles in the same time frame.
  10. Customers DigIt!! – Content Marketing establishes you as a subject matter expert over time.  Content helps you become relatable to your customers. by including customers into your content campaigns from time to time they see just how you solve problems, become more relatable and more.

Now is the time to start planning your Content Marketing strategy for 2018 so when the new year begins you’ll begin to connect and attract more people to your brand.  Make it simple, not complicated!  In the weeks ahead we will begin expanding on how you can start and maintain your own Content Marketing for your business.

We want to hear from you!  What specific questions do you have about Content Marketing you are dying to get the answers too?  Drop us a line soon!  #MarketingMadeGreat

Marketing Has Become Uncomplicated! FINALLY! Well…Not so much!?!

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Marketing Technology Landscape infographic for 2017

Digital marketing today has gotten even more complicated with no real signs of slowing down!!  From the infographic above here are some statistics that you need to see that  MARTECH published in their Marketing Technology Landscape Supergraphic (2017): Martech 5000 infographic that caught my eye! 

Statistics from the 2017 Marketing Technology Landscape

The official stats for this year:

  • • There are now 5,381 solutions on the graphic, 39% more than last year
  • • There are now 4,891 unique companies on the graphic, up 40% from last year
  • • Only 4.7% of the solutions from 2016 were removed (and another 3.5% changed in some fundamental way — their name, their focus, or their ownership)

[Tweet "Here are the 2017 Stats on the Marketing Technology Landscape!"]

That’s not a trivial amount of growth, churn, or confusion for any company to digest no matter how big or small you are to get a handle on!  Not to mention the amount time, resources and treasure it takes just to manage it all your current digital marketing efforts!  Frustrated yet?  We are always asked how can my company compete and still build relationships with new and existing customers at the same time with all of these options?  Great question!!

Frankly! The growth has become more than even we can keep up with!  I hate to admit it but when we started nearly 25 years ago it was easy to get a company tfound on the Internet!! People just wanted their logo to spin or my all time favorite BLINK (you know who you are that asked!)!! They thought it was the way to be unique! So now what is a company to do if even their trusted marketing resource/agency can't even keep up with everything?!?  Another GREAT question!!

For the last several years we have been pioneering solutions that are bringing clarity to many companies that bridge the technology/relationship gap with customers to answer just that question.  Simply put!! Customers just want you to stop telling me about all of the features and benefits of your product that you think I need and just listen to me for a change!  I promise you I'm going to tell you what I want if you will just ask! Once you listen it will be very easy to show up where your customers are using your product or services?

[Tweet "Digital marketing today has gotten even more complicated with no real signs of slowing down!!"]

The AHH Moment! 

I assure you you will have an AHH moment!  I know we did! Here's what you will discover:

  • • When are you going to make a product that will solve...?
  • • I'm willing to pay more if your product could just...!
  • • Can you show me a way to get from X to X over time?
  • • If you could just add these features I would upgrade to...
  • • And the sort of questions you are always asked here that if you would just...

When you know what customers want then really provide them the things to solve their problems, it will be very easy to find the right digital marketing tools to reach them!  Take the time to just ask!  I assure you they will tell you!

Need the tools to find out what they want.  PLEASE just ask us! We want to share! Many of the tools we offer are actually FREE! Shhh...Whatever you do don't tell your competition you are going to start asking your customers what they want to meet their needs going forward. Why?  They will start getting very, very nervous that you will start stealing their customers. Hey!  😉  No worries.  I'm not going to tell them you are!

Our Po!nt: Listening to your customers want should to be what the new normal as you company grows and expands its product lines.  The answers makes it very to easy to partner with your marketing team to find the perfect way to reach customers right when they need you! Share with us your customer AHH moments! We would love to hear them. #MarketingMadeGreat

 

Online Video Marketing Traffic Explosion Is Real!!

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Online Video Marketing Overview

The power of video marketing is gaining traction and creating a traffic explosion to your website! Online video marketing is a better value than the high advertising costs associated with television advertising. It can be said that its power is getting very close to traditional television advertisements. It is certainly more effective than print ads.  Best part is production costs aren’t as high as high end productions.

More and more businesses are starting to use internet video marketing in their advertising campaigns. It really is the way forward for your business and there are many possibilities. Isn’t it time you looked into online video marketing and moved into the future? Embrace it and look at the possibilities awaiting you in online video marketing internet content.

Know Your Business Focus

What is it that you hope to achieve from your marketing? Are you looking to get new customers or subscribers? Would you like to increase your conversions and sales?

Whatever your ultimate goal, it is important for you to have a good video marketing campaign in place. Using online video marketing content will certainly go some way to helping you achieve your business objectives.

We Prefer Visual Content

Ever since television appeared we have liked to stare at screens, being entertained by whatever it can throw at us. Television had a big impact on society for many decades and now the internet is doing exactly the same.

People actually spend more time online now than they do watching television. There are so many ways of being entertained by the variety of internet content available today. One of these ways is video content. Yes individuals and businesses have realised online video marketing offers great opportunities for them.

Imagine for a moment you wanted to sell your house. You contact a real estate company to advertise your house for you. Everyone else has a photo of their house on display, but you decide to go one better. You decide to take out your video camera and go from room to room recording every little detail.

When people come to enquire about a house, who do you think is going to get the most interest from potential buyers? It is most likely going to be you because you have done your online video marketing and have given them something visual to look at. Not just a dry static photograph like everyone else. We prefer to watch video and this is a prime example of the power of video marketing.

At one time banner ads were a popular form of advertising on the internet. They still have some effectiveness to be honest, but some of their power has been eroded in recent years. If a person is faced with the choice of looking at a banner ad or a video, they are more likely to watch the video.

As part of your online video marketing strategy you are allowing others to put the video they like onto their website or blog, or even share it with others. You are effectively giving out an online video marketing social experience, which will get you more traffic in the long term.

Product Advertising

If your business has a product you wish to promote then video offers tremendous possibilities here. It is not so easy to explain what the product actually does in plain text. Is your potential customer going to bother reading through the explanation or are they likely to skim through it?

With online video marketing you can create an engaging video that will allow you to demonstrate your product visually. The viewer will have a better experience when they watch the moving pictures and hear a voice talking. As part of the video you could add a link of your website so that they can visit it and check out the product further. At this point you can go for the sale.

Why not give your products the online video marketing treatment they deserve and add a new angle to your marketing efforts.

Sales Pages Into Video

Have you ever seen some of those long sales pages on the internet? If you’re anything like me you cannot be bothered to read all the way through. Paragraph after paragraph of long waffling text when all you really want to know is what it can do for you and how much is it going to cost.

A video sales page that you create as part of online video marketing will offer so much more than a static text sales page. You don’t need to appear on camera if you do not want to.

The video can be made up of text and somebody can be reading it out loud. You can also add in pictures or effects if you want to. It all helps to offer a great viewing experience and will increase the likelihood of you getting sales.

Is Video Marketing Expensive?

The simple answer is online video marketing is a low cost method of marketing. You do not need expensive video equipment to make a good video. What you must ensure is that your video is engaging. Offer value to people and they will reward you by checking out further what you have to offer.

Hosting your video can be done on YouTube. This offers a number of benefits because millions of people worldwide visit this site on a daily basis. Think of the traffic you could get as a result of online video marketing. You will have more people coming back to your website as a result of people watching your video on YouTube. More traffic increases the likelihood of more sales and subscribers. Also it helps with your online marketing video seo efforts.

To host your video on YouTube won’t cost you anything either. You can even create your own channel and add many videos to it. If you have a website or blog then you can embed your video in it. YouTube is owned by Google so you can be sure it will help with your online video marketing search engine efforts.

You will discover that the traffic you get will be of benefit especially if you are doing local internet marketing in your business.

Video Marketing Services

If you feel you don’t have the time to investigate this novel way of marketing then you should consider contacting video marketing services. They will be only too willing to take care of your video sales pages, product advertising etc., leaving you free to concentrate on other aspects of your business.

Conclusion

There has never been a better time to investigate exactly what video can do for your business or product. Those who hesitate will only live to regret it later. You do not need to be an expert to do online video marketing, nor do you need to invest a lot of money. Just present yourself to your audience by producing an engaging video and this will motivate them to buy your product.

Making Effective Video Content With Your Phone Is Easier Than You Think!

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Shooting Video Content With Your Phone

Video content is rapidly becoming the go to medium for communicating your company’s story. In a recent survey with the CMO Council, 79% of senior marketers say video’s role will increase in overall visual content strategies. Best part is we all carry surprisingly powerful cameras with us every day, Best part they are accessible , easy to use, edit and post right from our SmartPhone.  Company content marketers have no more excuses not to experiment with video.

Granted not every video can be shot on your phone nor should be, but those authentic, timely videos can have a high impact even if its production quality is lower than professional grade. Since it requires little financial investment, easy to learn how to use, and offers high potential return its time to get started. The key here is speed: Simple phone videos can be the perfect fit for sharing your stories in the moment. Here are three tips for creating effective video content in a flash using your phone.

1. Shoot for a quick and effective edit

The secret to turning video around quickly is to take your time while you’re shooting.  This will make your edit that much easier. Make sure to get enough footage but not so much that it is is time consuming and cumbersome to sort through all the clips to quickly locate the best ones to communicate your message. A few long, steady shots are better than a ton of shaky, short clips you can’t use.  Be sure to hold your elbow close to your body when filming with your phone to make you video smooth and steady.

TIP: Hold the camera shot longer than you think you should. Clips will always feel longer when you’re shooting than they do in the edit bay.

Don’t forget to differentiate your shots. In the heat of the moment, it’s easy to get caught up in the action and record everything from the same angle. As you are shooting be sure to think about the editing process. You will want wide shots of the action, medium shots to isolate a person or product as well as tight footage so to minimize jump cuts. Going from one shot to the next that are too similar gives your video the impression that the subject is jumping from one position to another.

2. Frame your interviews to tell the story

Interviews are a great way to strengthen the narrative of your story. Correctly framed interview shot will virtually eliminate the need for any B-roll in the video. (B-roll is secondary footage used to cut away from the main shot). In this case, the green grid represents the photographer’s Law of Thirds.  Following the law will make your story visually interesting, provide possible context for the story and will make your story visually interesting that is key to holding your viewers’ attention.)

Hold your phone at the eye level of your subject. Position the subject on one side of the frame and ask the person to look just off camera for a dramatic effect.

The Correct Way to Frame Any Photo

When conducting your interview be sure and ask open-ended questions rather than yes-no questions. Questions that start with “Tell me about …” or “Why …” will elicit more detailed answers. They allow the interviewee to describe the story on camera. As you’re shooting, listen for soundbites and stop after you have two or three good ones. This will help you edit faster because you won’t have to sift through a long interview.  If the interviewee has more to say that adds to your target audience interest then schedule a time for a more indepth interview.

3. Streamline your post-production workflow

Your post-production workflow should be as seamless and fast as possible so you can publish your content while it’s still relevant. When shooting video on your phone, you can send clips directly to your company’s visual media library so it’s archived and accessible for everybody to use or edit it on the fly on your phone.  The iPhone has some amazing things it can do from filming content to editing what you just shot, to posting it almost immediately after the interview.

While there are many video editing suites such as Adobe Premiere and Final Cut Pro that give you more control over the editing process, you can look at such apps as  iMovie or Magisto if you are new to video editing.

iphone-kellogg-video

TIP: If video for your blog, be sure to edit edit your video clips into a one- or two-minute story. Standard news packages run about one minute and 15 seconds. You can write complementary copy to share context or insights you didn’t capture on video. Share short clips on social media with the blog link to drive traffic to your post.

Conclusion

Remember, you’re not editing a documentary or a video for your website’s homepage. Video shot on your phone is intended to be short, compelling, and published quickly. If you plan properly, shoot efficiently, and edit properly, you will be able to produce content that’s more timely and be a valuable contributor to the growth of video in marketing.

Share with us how you are using you phone to shoot video content for your business?

Do Video and E-Commerce Go Together?

Ecommerce Video Marketing

Ecommerce VideoYou bet it does!  It is one of the hottest trends in online stores to date.  This is a great way for merchants to bridge the gap between on- and offline shopping by simply offering videos on product pages. Video enables consumers to see how products look when being used in real-life, reducing a customer’s hesitation to make a purchase as well as reduce return rates. In addition, video content ranks higher in the search engines and,since videos are highly sharable, this type of content can also help brands increase their overall audience reach across the Web.  I wanted to share with you a blog article written by Allison Howen on “Pusing Play On Ecommerce Video” that offers some great things to consider for using video on your online store!  Enjoy.