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13 Video SEO Ideas that Will Help To Improve Search Rankings

13 Video SEO Ideas that Will Help To Improve Search Rankings

by Mark Treager Our Blog Business Content Marketing Marketing Social Media Video Marketing

Video, as you know, is showing up everywhere these days! Trying to stand out from the rest of the crowd can be a challenge especially is you want to get to the top of the search engines.  Here are a few tips that will get you ranked ahead of the competition…

1) Always add value

Remeber, your content should be relevant to your audience you are targeting, when you add value to the content you share it convinces the person watching to dedicate the right time to watch your video. The more quality videos, the bigger the chances to serve as an authority thus you are building a trusting relationship with your audience that will lead to an increase in conversions.

2) Host video to your own domain

If you are creating video content to improve the ranking of your site, then be sure you host the video to your own domain.  This ensures that search engines don’t direct traffic to another site.

When you load your video to your YouTube channel and add a link back to your site when posting it you often times will see a collage of other videos that appear at the end. This may be a good idea if you’re trying to expand your reach, but in terms of SEO, search engines will crawl the Youtube video first, rather than your site.  Plus your competitions video may appear the video collage as well.

3) Create interactive content that connects

When creating content for your videos make sure you are adding the necessary interactive elements to your videos to activate the viewers. Whether you are using the actual content, an annotation, or the caption, there are many ways that you can “gamify” a video to make it more interactive and engaging in order to help grab the viewers’ attention.

You can even split the video into shorter clips or series, allowing your viewers to pick which one they prefer to watch at any given time, a strategy which has been implemented in many successful campaigns.

“Gamify” a video to make it more interactive and engaging!

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4) Create relevant metadata

Your video should provide the necessary details to help search engines index it and according to Google, the title, the description, and the thumbnail are the most important pieces of information.

Metadata offers more details about the video title, the description, the length of the video and its file name.

Video title has to be short and concise, while the description may provide more details and keywords, boosting the ranking of your content.

Last but not least, make sure the file name of your video is relevant, instead of a generic one like “video415.mph”, as this is another way to describe your content for search engines.

Here’s more on how to optimise video for YouTube.

5) Optimise with keywords

Keyword research may help you discover the most relevant content for your target audience. Is there a particular keyword, or phrase that could lead to better results? What’s the best way to describe your video?

Feel free to experiment with different keywords and always remember to create descriptive, but also legible content, helping both your audience, but also the search engines.

6) Use Tags to Your Advantage

First, tags that match search keywords will actually allow your videos to rank high in search results. To make it even better, YouTube now ignore the number of subscribers and views when ranking videos. It uses Minutes Watched as the more important metric. This means you can outrank videos from bigger channels with good content and the right set of tags.  For more information on how to tag your videos on YouTube click now.

7) Focus on the thumbnail

Your video’s thumbnail is among the first things that users will notice and it might affect their decision whether they’ll actually click on the video.

Video Screen Shot

Be sure and use a thumbnail that is clear and relevant to the content of your video?

8) Make “shareable” content

“Shareable” content that is unique, creative and adds value to its target audience makes sharing it easier and have the potential for a much bigger reach.

It’s the quality of your content that will make your video stand out from the rest, and a clear call-to-action may also affect your site’s authority with new links and mentions.

9) Add a video transcript

A full video transcript is the written version of your video and it can be very useful if it also includes the right use of keywords, helping search engines learn more about your content.  You can also use a service such as Amazon’s Transcription service that is super inexpensive and easy to use!

You can either include a transcript to the audio portion of your video, or you may also add it to the description box, along with the HTML of the page. This not only helps search engines to discover your content, but also the readers who may prefer an overview of your video.

10) Create a video sitemap

Every website needs the traditional robot.txt file to properly index your website in the search engines.  Having a video sitemap will improve that changes of getting your videos ranked.  A video sitemap provides all the necessary data about your video’s content and it provides the details the search engines need to get a clearer picture of its context.

A video’s sitemap is another way to present the video’s title, description, subject, duration and it serves as an extension to your site’s general sitemap, it is an important step to help your video’s ranking.

11) Repurpose your video content

There are many ways to use an existing video and this may extend its “lifespan” and its reach.  With content being king these days you can create an infographic, a slideshow, shorter videos, or additional blog posts on additional details on any part of your video.  The goal is to lead the viewer to the main source of content: your site.

Always repurpose yor content on multiple channels.

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12) Allow embedding of your video

If users want to embed your video to their site, or their blog, it means that they like it enough to include it on their page. This is a win for your content and it should lead to a boosted page ranking on SERPs.  Adding a small faded logo, a watermark to the lower right side ensures you get credit for your content.  Most video hosting servers offer this feature as part of their service.

By making it easy for your audience to embed your video, you’re earning more inbound links to help your SEO efforts.

13) Share on social media

Don’t be afraid to promote your content as much as possible to all the relevant channels, as this is the best way to spread the word about it in order for it to reach the right audience. Even paid promotion may be useful, if you think that this can contribute to your goals.

Social authority cannot be overlooked and in fact, it may be a great way to boost your video’s SEO efforts.

Our Po!nt:

There are numerous ways to apply search optimization for your video content, but it all comes down to the quality and the value of the content once again, as the starting point for your strategy.

Every time you are creating relevant content of high quality, be sure to start applying the above tips to get your message noticed, both by users and search engines.

7 Steps to Create a Killer Marketing Video [Infographic]

by Mark Treager Our Blog BLOG Marketing Video Marketing

7 Steps to Create a Killer Marketing Video

Is it time to create a video to tell your company’s story and more? Reaching your potential customers is the goal of an effective video?

Micro Creatives share their guide to creating a killer marketing video in this infographic.

Here are their key steps:

  • Determine your video’s objectives and target audience
  • Pick the right type of video content for your purpose
  • Keep it short
  • Centre it around your brand story
  • Don’t be boring
  • Decide where your video will be hosted
  • Measure and analyze performance
7 Steps to Create a Killer Marketing Video [Infographic]

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The details are as follows.

7 Steps to Create a Killer Marketing Video Infographic

Our Po!nt: Video is now the most effective marketing medium you can use to have amazing results.  Learn how you can get your video ranked on page #1 in Google faster than you think!  Learn more…

Still Not Considering Content Marketing? 10 Stats That Will Change Your Mind!

by Mark Treager Marketing Mobile Marketing Our Blog Social Media Video Marketing

Content Marketing

We get it!  Creating great content can be a pain, hassle, frustrating, scary, confusing, expensive, time-consuming and most of all NOT fun!  We avoid it! Put it off!  Ignore it! Forget it! And often times just STOP IT!! We are here to tell you START IT!!  NOW!!

Here are just 10 simple reasons, stats, results, and some real benefits from your company creating and starting your own Content Marketing Campaign!

  1. Content Marketing vs. Paid Search – When you put content marketing against paid search, content marketing gets three times the leads per dollar invested.  Plus with paid search you get to keep feeding it piles cash each month to get results. With Content Marketing you pay once for the content and it increases in value over time.
  2. Lead Generation Value – Content marketing often times generate’s as much as three times as many leads as outbound marketing and will cost you 62% less.  Why? When they read your content they want to not being forced to like conventional marketing!!
  3. Ad Overload – In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000.  Now with ad blocking software, your message may never get through.  Content has not blocking!
  4. TV vs. Internet – Nearly half of 18- to 49-year-old people prefer to get their news and information online – and those numbers continue to grow by them using Search, Social Media and blogs they have access instantly to the information you want them to see when they want it.
  5. 77% of Internet Users Read Blogs – Small businesses with blogs added to their marketing mix get 126% more lead growth than those small businesses without.
  6. Content Builds Trust – After reading any given product recommendation on a blog, 61% of online consumers made a purchase from the content on the page.
  7. Content Converts – Content marketing produces conversion rates six times higher than other methods.  The time and effort it takes to produce content will result in a better ROMI (Return On Marketing Investment).
  8. Content Ranks – Populating websites with content can increase pages indexed by 434% and ranks higher in the search engines versus other sites that do not publish content.
  9. Content Content Content… – Businesses striving to push out as much as 16 posts a month will get as much as  3.5 times more traffic than businesses publishing nothing to four articles in the same time frame.
  10. Customers DigIt!! – Content Marketing establishes you as a subject matter expert over time.  Content helps you become relatable to your customers. by including customers into your content campaigns from time to time they see just how you solve problems, become more relatable and more.
10 simple reasons, stats, results, and some real benefits from your company creating and starting your own Content Marketing Campaign!

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Now is the time to start planning your Content Marketing strategy for 2018 so when the new year begins you’ll begin to connect and attract more people to your brand.  Make it simple, not complicated!  In the weeks ahead we will begin expanding on how you can start and maintain your own Content Marketing for your business.

We want to hear from you!  What specific questions do you have about Content Marketing you are dying to get the answers too?  Drop us a line soon!  #MarketingMadeGreat

Marketing Has Become Uncomplicated! FINALLY! Well…Not so much!?!

by Mark Treager Our Blog Marketing Mobile Marketing Social Media Video Marketing

Marketing Technology Landscape infographic for 2017

Digital marketing today has gotten even more complicated with no real signs of slowing down!!  From the infographic above here are some statistics that you need to see that  MARTECH published in their Marketing Technology Landscape Supergraphic (2017): Martech 5000 infographic that caught my eye! 

Statistics from the 2017 Marketing Technology Landscape

The official stats for this year:

  • • There are now 5,381 solutions on the graphic, 39% more than last year
  • • There are now 4,891 unique companies on the graphic, up 40% from last year
  • • Only 4.7% of the solutions from 2016 were removed (and another 3.5% changed in some fundamental way — their name, their focus, or their ownership)

[Tweet "Here are the 2017 Stats on the Marketing Technology Landscape!"]

That’s not a trivial amount of growth, churn, or confusion for any company to digest no matter how big or small you are to get a handle on!  Not to mention the amount time, resources and treasure it takes just to manage it all your current digital marketing efforts!  Frustrated yet?  We are always asked how can my company compete and still build relationships with new and existing customers at the same time with all of these options?  Great question!!

Frankly! The growth has become more than even we can keep up with!  I hate to admit it but when we started nearly 25 years ago it was easy to get a company tfound on the Internet!! People just wanted their logo to spin or my all time favorite BLINK (you know who you are that asked!)!! They thought it was the way to be unique! So now what is a company to do if even their trusted marketing resource/agency can't even keep up with everything?!?  Another GREAT question!!

For the last several years we have been pioneering solutions that are bringing clarity to many companies that bridge the technology/relationship gap with customers to answer just that question.  Simply put!! Customers just want you to stop telling me about all of the features and benefits of your product that you think I need and just listen to me for a change!  I promise you I'm going to tell you what I want if you will just ask! Once you listen it will be very easy to show up where your customers are using your product or services?

[Tweet "Digital marketing today has gotten even more complicated with no real signs of slowing down!!"]

The AHH Moment! 

I assure you you will have an AHH moment!  I know we did! Here's what you will discover:

  • • When are you going to make a product that will solve...?
  • • I'm willing to pay more if your product could just...!
  • • Can you show me a way to get from X to X over time?
  • • If you could just add these features I would upgrade to...
  • • And the sort of questions you are always asked here that if you would just...

When you know what customers want then really provide them the things to solve their problems, it will be very easy to find the right digital marketing tools to reach them!  Take the time to just ask!  I assure you they will tell you!

Need the tools to find out what they want.  PLEASE just ask us! We want to share! Many of the tools we offer are actually FREE! Shhh...Whatever you do don't tell your competition you are going to start asking your customers what they want to meet their needs going forward. Why?  They will start getting very, very nervous that you will start stealing their customers. Hey!  😉  No worries.  I'm not going to tell them you are!

Our Po!nt: Listening to your customers want should to be what the new normal as you company grows and expands its product lines.  The answers makes it very to easy to partner with your marketing team to find the perfect way to reach customers right when they need you! Share with us your customer AHH moments! We would love to hear them. #MarketingMadeGreat

 

Online Video Marketing Traffic Explosion Is Real!!

by Mark Treager Our Blog Video Marketing

Online Video Marketing Overview

The power of video marketing is gaining traction and creating a traffic explosion to your website! Online video marketing is a better value than the high advertising costs associated with television advertising. It can be said that its power is getting very close to traditional television advertisements. It is certainly more effective than print ads.  Best part is production costs aren’t as high as high end productions.

More and more businesses are starting to use internet video marketing in their advertising campaigns. It really is the way forward for your business and there are many possibilities. Isn’t it time you looked into online video marketing and moved into the future? Embrace it and look at the possibilities awaiting you in online video marketing internet content.

The power of video marketing is gaining traction in creating a traffic explosion to your website says @CSMediaGrp!

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Know Your Business Focus

What is it that you hope to achieve from your marketing? Are you looking to get new customers or subscribers? Would you like to increase your conversions and sales?

Whatever your ultimate goal, it is important for you to have a good video marketing campaign in place. Using online video marketing content will certainly go some way to helping you achieve your business objectives.

We Prefer Visual Content

Ever since television appeared we have liked to stare at screens, being entertained by whatever it can throw at us. Television had a big impact on society for many decades and now the internet is doing exactly the same.

People actually spend more time online now than they do watching television. There are so many ways of being entertained by the variety of internet content available today. One of these ways is video content. Yes individuals and businesses have realised online video marketing offers great opportunities for them.

Imagine for a moment you wanted to sell your house. You contact a real estate company to advertise your house for you. Everyone else has a photo of their house on display, but you decide to go one better. You decide to take out your video camera and go from room to room recording every little detail.

When people come to enquire about a house, who do you think is going to get the most interest from potential buyers? It is most likely going to be you because you have done your online video marketing and have given them something visual to look at. Not just a dry static photograph like everyone else. We prefer to watch video and this is a prime example of the power of video marketing.

At one time banner ads were a popular form of advertising on the internet. They still have some effectiveness to be honest, but some of their power has been eroded in recent years. If a person is faced with the choice of looking at a banner ad or a video, they are more likely to watch the video.

As part of your online video marketing strategy you are allowing others to put the video they like onto their website or blog, or even share it with others. You are effectively giving out an online video marketing social experience, which will get you more traffic in the long term.

Product Advertising

If your business has a product you wish to promote then video offers tremendous possibilities here. It is not so easy to explain what the product actually does in plain text. Is your potential customer going to bother reading through the explanation or are they likely to skim through it?

With online video marketing you can create an engaging video that will allow you to demonstrate your product visually. The viewer will have a better experience when they watch the moving pictures and hear a voice talking. As part of the video you could add a link of your website so that they can visit it and check out the product further. At this point you can go for the sale.

Why not give your products the online video marketing treatment they deserve and add a new angle to your marketing efforts.

Sales Pages Into Video

Have you ever seen some of those long sales pages on the internet? If you’re anything like me you cannot be bothered to read all the way through. Paragraph after paragraph of long waffling text when all you really want to know is what it can do for you and how much is it going to cost.

A video sales page that you create as part of online video marketing will offer so much more than a static text sales page. You don’t need to appear on camera if you do not want to.

The video can be made up of text and somebody can be reading it out loud. You can also add in pictures or effects if you want to. It all helps to offer a great viewing experience and will increase the likelihood of you getting sales.

Is Video Marketing Expensive?

The simple answer is online video marketing is a low cost method of marketing. You do not need expensive video equipment to make a good video. What you must ensure is that your video is engaging. Offer value to people and they will reward you by checking out further what you have to offer.

Hosting your video can be done on YouTube. This offers a number of benefits because millions of people worldwide visit this site on a daily basis. Think of the traffic you could get as a result of online video marketing. You will have more people coming back to your website as a result of people watching your video on YouTube. More traffic increases the likelihood of more sales and subscribers. Also it helps with your online marketing video seo efforts.

To host your video on YouTube won’t cost you anything either. You can even create your own channel and add many videos to it. If you have a website or blog then you can embed your video in it. YouTube is owned by Google so you can be sure it will help with your online video marketing search engine efforts.

You will discover that the traffic you get will be of benefit especially if you are doing local internet marketing in your business.

Video Marketing Services

If you feel you don’t have the time to investigate this novel way of marketing then you should consider contacting video marketing services. They will be only too willing to take care of your video sales pages, product advertising etc., leaving you free to concentrate on other aspects of your business.

Conclusion

There has never been a better time to investigate exactly what video can do for your business or product. Those who hesitate will only live to regret it later. You do not need to be an expert to do online video marketing, nor do you need to invest a lot of money. Just present yourself to your audience by producing an engaging video and this will motivate them to buy your product.