Podcast Ep. #011 – “SMARKETING” Is Now The Way To Grow! w/ Susan Segat

Podcast Ep. #011 – “SMARKETING” Is Now The Way To Grow! w/ Susan Segat

Susan Segat joins us this week to explain a new term she has coined called “SMARKETING”!  From her many years in sales and marketing, she has seen an ever-increasing merger of sales and marketing into one that results in some interesting growth opportunities for a company.  Listen now for how you can use this and more to grow your business…

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In This Episode, You’ll Learn:

  • Roots of the battle of the Sales and Marketing departments.
  • What is each the best at?
  • Origins of SMARKETING!
  • Buyer expectations you need to pay attention too
  • Why you need to consider MarTech (Marketing Technology) in your sales mix.
  • How to track the right marketing intelligence to create a successful sales roadmap
  • The role interactive content plays to drive sales
  • And much more in this episode…

Links & Resources

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