Tailored Marketing That Actually Drives Growth

Most small business marketing feels like a scattershot approach—posting here, running ads there, hoping something sticks. That’s why tailored marketing wins: it builds a clear system that pulls qualified leads to you without guesswork. When your marketing system matches your business, you get consistent lead flow and measurable revenue growth. Ready to stop chasing leads? Let’s talk. Book a free Growth Fit Call or take our 3-minute Demand Clarity Quiz.

Why Tailored Marketing Matters

In the world of small business, standing out requires more than just effort. Tailored marketing provides a strategic advantage by aligning your unique business needs with precise marketing actions.

Custom Plans for Real Growth

Every business has its own story. Custom marketing plans cater to these stories by understanding your specific goals and challenges. Instead of generic solutions, you get strategies that fit your needs. Imagine having a marketing playbook focused solely on your growth, where each tactic is chosen because it boosts your bottom line. Tailored plans dive deep into what makes your business tick, ensuring every action taken contributes to real growth. This personalized approach means no more wasted time on campaigns that don’t resonate with your audience.

Consistent Demand with Unified Systems

A scattershot marketing approach won’t bring consistent results. Unified systems, however, ensure that every marketing piece works together seamlessly. With a unified system, your marketing efforts become a well-oiled machine. You’ll notice a steady flow of leads without the constant hustle of chasing them. This approach not only saves you time but also enhances your brand’s credibility. By having a cohesive strategy, you can present a consistent message to your audience, making it easier for them to understand and trust your brand.

Building a Scalable Framework

Scaling your business requires a framework that grows with you. A scalable marketing strategy adapts to your needs, ensuring continuous success.

The DV8 Growth Blueprint

The DV8 Growth Blueprint is your roadmap to sustained growth. It takes your brand, messaging, and content, and weaves them into a powerful demand generation system. This blueprint consists of eight structured steps that ensure all aspects of your marketing align perfectly. By following this method, you eliminate guesswork and replace it with a clear, actionable plan. Imagine knowing exactly where to focus your efforts for maximum impact. With the DV8 Growth Blueprint, your marketing becomes an engine that drives growth consistently.

Clarifying Brand Messaging

Clear messaging is crucial for connecting with your audience. It shapes how they perceive your brand and influences their decision to choose you over competitors. Crafting a clear brand message involves understanding who you are, who you serve, and why your solution is the best choice for them. It’s about speaking directly to your ideal customer in a way that resonates. With clarified messaging, you eliminate confusion and build a brand identity that attracts and retains customers. This clarity is the foundation of successful marketing campaigns.

Connecting with Your Ideal Audience

Reaching the right audience is at the heart of effective marketing. Knowing who they are and what they need allows you to craft messages that truly connect.

B2B Lead Generation Strategies

Generating leads in the B2B space requires targeted strategies. It’s not just about quantity; it’s about attracting quality leads that convert into loyal customers. Successful B2B lead generation involves identifying the right channels and creating content that speaks directly to business needs. By focusing on value and solutions, you can draw in potential clients who see your brand as a trusted partner. Utilizing proven tactics like email marketing, webinars, and industry-specific content can significantly boost your lead generation efforts.

Enhancing Marketing ROI

Maximizing your marketing ROI means ensuring every dollar spent contributes to growth. It’s about efficiency and effectiveness in reaching your goals. To enhance ROI, you need to track and analyze your marketing efforts regularly. This includes understanding which strategies bring the best results and reallocating resources accordingly. By focusing on high-impact activities and continuously optimizing your approach, you can see a noticeable improvement in your marketing returns. This strategic focus ensures that your marketing investment drives tangible business success.

Frequently Asked Questions

What is tailored marketing?

Tailored marketing involves creating customized strategies specific to your business needs, goals, and audience. This approach ensures that every marketing action aligns with your brand’s unique story and objectives.

How does the DV8 Growth Blueprint work?

The DV8 Growth Blueprint is an eight-step system that integrates your brand, messaging, and content into a cohesive demand generation strategy. It eliminates guesswork by providing a clear, structured plan for growth.

Why is clear brand messaging important?

Clear brand messaging is vital because it defines how your audience perceives and interacts with your brand. It helps build trust and loyalty by communicating your value effectively.

How can I enhance my marketing ROI?

To enhance marketing ROI, focus on data-driven strategies. Regularly analyze your campaigns, identify high-performing tactics, and adjust your approach to maximize results while minimizing costs.

What are effective B2B lead generation strategies?

Effective B2B lead generation strategies include targeted email marketing, engaging webinars, and industry-specific content. These tactics help attract quality leads by addressing the specific needs of business clients.

Is your marketing effective? Take our FREE Marketing Quiz to see how your current marketing efforts are doing right now

Lead Generation, Defined: What It Really Means for Small Businesses

by Mark Treager Uncategorized

Most small businesses think lead generation means collecting as many contacts as possible. That’s only part of the picture. What really matters is turning genuine interest into a steady stream of qualified leads who can grow your pipeline. In this post, we’ll clear up what lead generation really means, how it differs from demand generation, and why quality beats quantity every time. Let us help you build a marketing system that works for your business—let’s talk about how the DV8 Growth Blueprint can make that happen.

To truly grasp the essence of digital marketing lead generation, it’s vital to move beyond just accumulating contacts. The focus should be on fostering a consistent influx of qualified leads. Our approach at Cornerstone Media Group is to replace guesswork with strategic action. Explore how our marketing flowchart can ignite growth and drive results for your business.

Let’s face it, posting aimlessly doesn’t cut it anymore. Engage with platforms like LinkedIn wisely by learning to pull demand effectively. It’s time to elevate your inbound lead engine and transform your approach to small business lead generation. Let us help you build a system that resonates with your target audience.

Understanding Lead Generation

Lead generation is not just about gathering contacts. It’s creating a steady stream of qualified leads for your business. Let’s explore what this truly means.

Lead Generation Meaning Explained

Lead generation involves attracting potential customers and nurturing them into making purchasing decisions. It’s more than just capturing contact information; it’s about creating interest and converting that into action. By focusing on quality over quantity, you ensure that the leads you attract are genuinely interested in your services or products. This approach not only increases your chances of conversion but also builds a more loyal customer base.

What is Lead Generation Really?

Lead generation is the process of identifying and cultivating potential customers for your business’s products or services. It involves creating opportunities to engage with prospects who have shown interest. The key is to nurture these leads through personalized communication, ensuring they feel valued and understood. By doing so, you increase the likelihood of turning interest into actual sales, ultimately supporting your pipeline growth and business objectives.

Lead Quality vs Quantity

When it comes to lead generation, quality trumps quantity. While gathering a large number of leads might seem beneficial, it’s the quality of those leads that truly impacts your bottom line. High-quality leads are more likely to convert into paying customers because they have a genuine interest in what you offer. By focusing on lead quality, you not only optimize your marketing efforts but also enhance customer satisfaction and retention.

Lead Generation vs Demand Generation

Understanding the difference between lead generation and demand generation is crucial. While they may seem similar, they serve distinct purposes in your marketing strategy.

Distinguishing the Two

Lead generation and demand generation often get confused, but they have different goals. Lead generation is about capturing contact information and nurturing potential customers, while demand generation focuses on creating awareness and interest in your brand. By combining these strategies, you can build a robust marketing system that not only attracts potential customers but also prepares them for conversion.

Building a Demand Generation System

A successful demand generation system starts with understanding your audience and creating content that resonates with them. This involves crafting messages that speak directly to their needs and challenges. By doing so, you establish your brand as an authority in your industry, which builds trust and interest. This system is designed to work seamlessly, creating a continuous flow of interest and engagement from potential customers.

Why Quality Beats Volume

When it comes to generating leads, quality should always be the priority. High-quality leads are more engaged and more likely to convert. By focusing on quality, you can reduce the time and resources spent on chasing unqualified leads. This approach ensures your marketing efforts are more efficient and effective, ultimately leading to increased revenue and business growth.

DV8 Growth Blueprint: Your Path to Success

The DV8 Growth Blueprint is your roadmap to creating a sustainable and scalable marketing system that drives results. Here’s how it works.

Cornerstone Media Group’s Unique Approach

At Cornerstone Media Group, we believe in a personalized approach to marketing. Our DV8 Growth Blueprint is designed to align with your business’s unique needs and goals. By focusing on tailored strategies, we ensure your marketing efforts are not only effective but also sustainable. We integrate into your business operations, providing a seamless partnership that fosters growth and success.

Building a Scalable Marketing System

Our approach involves creating a marketing system that you own. This system is built to scale with your business, meaning you won’t have to start from scratch every time you grow. The DV8 Growth Blueprint provides a clear path, combining brand strategy, content creation, and demand generation to create a powerful engine that drives continuous results. It’s about building a system that works for you, not against you.

Book Your Free Consult Today

Now that you understand the power of a tailored marketing system, it’s time to take the next step. Transform your marketing efforts with our DV8 Growth Blueprint and unlock the potential for growth and success. Book your free consultation with Cornerstone Media Group today and start building a marketing system that delivers consistent, scalable results for your business.

Frequently Asked Questions

What is lead generation?

Lead generation is the process of attracting and converting potential customers into leads by creating interest in your products or services. It focuses on nurturing these leads to eventually make a purchase.

How does demand generation differ from lead generation?

Demand generation aims to build awareness and interest in your brand, while lead generation focuses on capturing contact information and nurturing potential customers. Both strategies work together to drive business growth.

Why is lead quality more important than quantity?

Focusing on lead quality ensures that your marketing efforts target individuals genuinely interested in your products or services. This results in higher conversion rates, better customer relationships, and increased revenue.

How can Cornerstone Media Group help my business?

Cornerstone Media Group offers a personalized approach to marketing through the DV8 Growth Blueprint. We build a scalable marketing system tailored to your business, ensuring sustainable growth and success.

What is the DV8 Growth Blueprint?

The DV8 Growth Blueprint is a comprehensive marketing system designed by Cornerstone Media Group. It integrates brand strategy, content creation, and demand generation to create a powerful engine that drives consistent results for your business.

Is your marketing effective? Take our FREE Marketing Quiz to see how your current marketing efforts are doing right now

Digital Marketing Course vs. Demand Engine: What Actually Grows Your Small Business

by Mark Treager Uncategorized

Most digital marketing courses promise the world but leave you running in place. If your business is pulling $300K to $15M, you’ve likely felt this frustration firsthand. The real growth happens when you build a demand generation system that works without you. Let us show you why a course won’t cut it and how the DV8 Growth Blueprint can create a marketing engine tailored to your business. Let’s talk. Book your free consult today.

Explore the Digital Marketing Lead Generation strategies that truly drive revenue for small businesses. It’s time to stop chasing and start attracting.

Discover how to effectively generate demand on LinkedIn with our guide, Stop Posting. Start Pulling Demand on LinkedIn. Transform your approach and see real results.

Eliminate guesswork in your marketing efforts with The Marketing Flowchart That Stops Guesswork and Starts Growth. Start your journey toward predictable growth today.

Digital Marketing Course: The Truth

Digital marketing courses often paint a rosy picture, but the reality can be quite different. Many small businesses find themselves stalling despite investing time and resources.

Stalling Out in Courses

You might think a digital marketing course will skyrocket your growth. But often, these courses cover broad topics without addressing your specific needs. You end up with generic knowledge that doesn’t translate into immediate results. The issue is not your effort; it’s the approach. Courses can leave you feeling stuck, as they don’t tailor to the unique challenges and nuances of your business. This is where many small to mid-sized businesses, especially those in the $300K–$15M revenue range, find themselves stalling. What you need is not just information, but a system that adapts and evolves with your business.

The Hidden Costs of Generic Training

Beyond the upfront investment, generic courses come with hidden costs. You might spend countless hours trying to apply what you’ve learned, only to find it doesn’t quite fit. This misalignment can cost you not only money but valuable time. And let’s be honest: Time is something you can’t afford to waste when running a business. The frustration builds when the promised results are nowhere in sight, leaving you to wonder if it was worth it. Instead of generic training, imagine having a system built around your specific needs, guiding you seamlessly toward growth without unnecessary detours.

Demand Engine: Your Growth Solution

Shifting from courses to a demand engine can transform your business trajectory. This shift focuses on generating consistent, scalable growth.

Why Demand Generation Works

Demand generation is not just a buzzword; it’s a proven strategy for growth. Unlike traditional courses, a demand generation system targets your ideal customers and pulls them toward you. This approach ensures that your business gets noticed by the right people at the right time. By focusing on generating interest and nurturing leads, you create a pipeline that consistently fuels your business. It’s not about sporadic success; it’s about building a machine that works tirelessly, giving you back your time and peace of mind. When implemented correctly, demand generation provides a steady stream of qualified leads, turning your business into a growth engine.

The Power of Custom Strategies

A one-size-fits-all approach rarely succeeds in marketing. Custom strategies, on the other hand, align with your unique goals and challenges. By tailoring your marketing efforts, you ensure every action counts. Personalized strategies consider your business’s specific needs, target audience, and overall objectives. This means your marketing efforts become more efficient and effective, leading to better engagement and higher conversion rates. You’re not just spending money on marketing; you’re investing in growth. The power lies in having a strategy that evolves with your business, adapting to changes and consistently driving results.

DV8 Growth Blueprint: Your Pathway

The DV8 Growth Blueprint offers a tailored approach to building a robust marketing system for small businesses.

Building a Small Business Marketing System

Creating a marketing system that works for your small business involves more than just tactics. It starts with a clear understanding of your brand and audience. The DV8 Growth Blueprint provides a systematic approach, focusing on clarity and consistency. It encompasses everything from brand messaging to omnichannel marketing, ensuring your message is clear and reaches the right audience. This system is not static; it grows and adapts with your business. By focusing on building a strong foundation, you set your business up for sustained success. The Blueprint turns marketing from a guessing game into a reliable process.

Why Choose Cornerstone Media Group

Choosing Cornerstone Media Group means opting for experience and expertise. With over 32 years in the industry, we know what works and what doesn’t. We’re not just a service provider; we’re a partner in your growth. Our approach is to embed ourselves in your business, creating strategies that reflect its unique strengths and goals. We focus on results that matter: qualified leads, increased conversions, and measurable growth. You deserve a marketing system that doesn’t just function but thrives, propelling your business forward. With Cornerstone, you’re not just investing in marketing; you’re investing in a future where your business is in demand, consistently and predictably.

Frequently Asked Questions

What is demand generation, and why is it important?
Demand generation is a marketing strategy focused on creating long-term engagement and interest in your products or services. It’s important because it builds a sustainable pipeline of potential customers, ensuring consistent business growth.

How is a demand engine different from a digital marketing course?
A demand engine is a tailored system that focuses on your specific business needs, generating consistent leads. In contrast, a digital marketing course often provides generic information that may not apply directly to your business challenges.

Why should I choose the DV8 Growth Blueprint for my business?
The DV8 Growth Blueprint offers a customized marketing system built around your unique business needs. It focuses on creating demand and nurturing leads, ensuring that your marketing efforts translate into measurable growth and success.

Can demand generation help small businesses with limited budgets?
Yes, demand generation can be highly effective for small businesses with limited budgets. By targeting the right audience and focusing on high-impact strategies, small businesses can achieve significant growth without overspending.

What results can I expect from implementing a demand generation system?
Implementing a demand generation system can lead to increased brand visibility, a steady stream of qualified leads, and higher conversion rates. It provides a clear framework for growth, allowing your business to scale efficiently.

Is your marketing effective? Take our FREE Marketing Quiz to see how your current marketing efforts are doing right now

The Digital Marketing Agency That Builds Demand, Not Busywork

by Mark Treager Uncategorized

Most small businesses waste marketing dollars because their system depends on them running the show. At Cornerstone Media Group, we build marketing systems that pull qualified demand without busywork. Our DV8 Growth Blueprint combines brand strategy, content, SEO, and more into one clear engine built for your business. Ready to stop chasing leads and start attracting them? Let’s talk.

To delve deeper into how we can transform your approach to Digital Marketing Lead Generation, explore our insights on generating real revenue for small businesses. Additionally, learn how to effectively leverage platforms like LinkedIn by reviewing our piece on pulling demand instead of just posting.

Building Demand, Not Busywork

Your business deserves a marketing system that runs like a well-oiled machine, not one that requires you to push every button. Let’s explore how Cornerstone Media Group can change the way you attract clients.

Custom Demand Generation Systems

Imagine having a system that consistently attracts the right customers. Our demand generation framework does just that. It’s tailored to your business, ensuring you connect with the audience that truly matters. This process begins with understanding your brand and crafting a message that resonates. With the right strategy, your business won’t just be visible — it will be in demand.

Scalable Solutions for SMBs

Small and medium businesses face unique challenges. They need growth but often lack the resources of larger competitors. Our solutions scale with you. Whether you’re hitting $300K or $15M in revenue, our systems adapt to your needs. This means no more one-size-fits-all approaches. Instead, you get a robust framework built around your specific goals, offering the flexibility to pivot as you grow.

Beyond Traditional Marketing Tactics

Tired of outdated strategies that don’t deliver? We push beyond the norm. We blend the best of digital marketing with innovative techniques, ensuring your brand stands out. This isn’t about following trends — it’s about setting them. Our methods include everything from content that captivates to SEO that gets you noticed, ensuring your business isn’t just seen but remembered.

Why Choose Cornerstone Media Group?

When you partner with us, you get more than a marketing agency. You gain a collaborator invested in your success. Let’s break down why we stand out.

Tailored Strategies for Growth

Every business is unique, and so is our approach. We don’t believe in templates. Instead, we start with your story and build from there. Our strategies align with your objectives, ensuring you see real, measurable growth. With our help, your marketing becomes a powerful tool driving your success, not an obstacle you have to manage.

Your Marketing Partner, Not Vendor

At Cornerstone, you’re not just a client. You’re a partner. We integrate seamlessly into your operations, acting as an extension of your team. This means understanding your challenges and celebrating your successes. By working together, we ensure your marketing reflects the true essence of your business.

Meet the DV8 Growth Blueprint

Our signature program, the DV8 Growth Blueprint, is designed to transform your marketing efforts. It combines everything from brand strategy and content creation to SEO and social media marketing into one cohesive plan. This blueprint ensures your business doesn’t just survive but thrives in today’s competitive landscape.

Book Your Free Consultation Today

Ready to transform your business? It starts with a conversation. Let’s discuss how our systems can elevate your brand and drive growth.

Understand the DV8 Growth Scorecard

The DV8 Growth Scorecard is an essential tool for tracking your progress. It provides clear metrics, helping you understand where your business stands and where it’s headed. With this scorecard, you can set realistic targets that are aligned with your growth ambitions.

Set Clear Growth Targets

Without clear targets, growth is just a wish. We help you define achievable goals, ensuring every step you take moves you closer to success. This clarity empowers you to make informed decisions, optimizing your resources for maximum impact.

Let’s Talk: Your Path to Success

Your path to greater demand and less busywork starts here. Engage with us, and let’s chart a course tailored to your business’s unique needs. Together, we’ll build a marketing system that’s as dynamic as you are.

Frequently Asked Questions

What makes Cornerstone Media Group different from other agencies?

We focus on building demand, not busywork. Our approach is tailored to each client’s unique needs, ensuring your marketing system is strategic, scalable, and effective.

How does the DV8 Growth Blueprint work?

The DV8 Growth Blueprint is a comprehensive framework that integrates brand strategy, SEO, content, and more. It’s designed to create a cohesive demand generation system that grows with your business.

Can small businesses afford your services?

Yes, our solutions are scalable to fit businesses ranging from $300K to $15M in revenue. We tailor our strategies to ensure you get the most value for your investment.

How quickly can I expect to see results?

While results vary, our structured approach focuses on delivering measurable outcomes consistently. You’ll see early signs of progress within weeks, with more significant growth over time.

Do you offer ongoing support?

Yes, our partnership doesn’t end after implementation. We provide continuous support to ensure your marketing system remains effective and aligned with your business goals.

Stop Posting. Start Pulling Demand on LinkedIn.

by Mark Treager Uncategorized

Posting more on LinkedIn won’t fill your pipeline. You’re likely spinning your wheels, creating content that doesn’t pull the right prospects to you. The truth is, LinkedIn demand generation works when you have a system built around your business—not random activity. Let us show you how the DV8 Growth Blueprint turns LinkedIn into a demand engine that drives real leads, so you can stop chasing and start growing. Ready to change how LinkedIn works for you?

To truly transform your LinkedIn strategy, it’s essential to focus on creating a digital marketing lead generation system that pulls in qualified leads consistently.

Turn LinkedIn Into a Demand Engine

Stop Random Activity on LinkedIn

LinkedIn can be a powerful tool, but only if used correctly. Many businesses find themselves posting aimlessly, hoping something sticks. This approach rarely works. Instead, a structured method is needed.

Random posts lead to random results. When you have no clear strategy, your potential leads remain just that—potential. You need a plan that’s aligned with your business goals. An effective LinkedIn strategy can become a reliable source of leads when each action is deliberate and focused. You should aim to create content that resonates with your audience, addressing their pain points and showcasing how your solutions can help.

Try defining your ideal customer and their needs. What are they looking for? Address these questions directly in your content. By doing so, you’ll attract the right people, those who are actively seeking what you offer. The key is not to post more, but to post smartly.

LinkedIn Content That Converts

Creating content that converts on LinkedIn involves understanding your audience deeply. The content you produce should not only inform but also engage and persuade.

Start by crafting posts that solve specific problems your audience faces. This demonstrates your expertise and builds trust. Use clear, simple language and compelling visuals to grab attention. Share success stories or testimonials to provide social proof. This not only highlights your credibility but also shows potential clients the real-world impact of your solutions.

Remember, the goal is to move prospects from interest to action. Include clear calls to action in your posts. Whether it’s visiting your website, signing up for a webinar, or downloading a resource, make sure your audience knows the next step.

B2B Lead Generation Strategies

Generating leads on LinkedIn requires a strategic approach. Simply having a presence isn’t enough. Your efforts must be targeted and intentional.

First, optimize your profile. This is often the first impression you make. Ensure it clearly communicates who you are, what you do, and how you can help. Use keywords that your ideal clients search for, making it easier for them to find you.

Engage with your audience. Join relevant groups, participate in discussions, and connect with potential leads. When you interact meaningfully, you position yourself as a thought leader in your industry. This can lead to valuable connections and opportunities.

Introducing the DV8 Growth Blueprint

Small Business Marketing System

The DV8 Growth Blueprint is designed specifically for small businesses. It’s not about adding more tasks to your to-do list but creating a system that works for you.

This blueprint provides a clear roadmap. Instead of guessing what might work, you’ll have a proven system that aligns with your business objectives. Small businesses often struggle with consistency, and this system addresses that by providing a framework that ensures sustained engagement and lead generation.

Tailored Marketing Strategies Explained

Every business is unique. What works for one may not work for another. The DV8 Growth Blueprint is tailored to your specific needs and goals.

By focusing on your unique selling points and target audience, we create strategies that align with your business. This personalized approach ensures that your marketing efforts are effective and relevant. It’s not about following trends but creating a strategy that works for you.

The Power of Brand Messaging Clarity

Clear messaging is crucial for effective marketing. When your message is clear, it resonates with your audience and compels them to act.

The DV8 Growth Blueprint emphasizes clarity in brand messaging. We help you articulate what makes your business unique and why potential clients should choose you. This clarity not only attracts the right prospects but also builds trust and loyalty.

Engage With Cornerstone Media Group

Book a Free DV8 Growth Consult

Ready to transform your LinkedIn strategy? Book a free consult with us to discover how the DV8 Growth Blueprint can work for you. Our experts will guide you through the process, ensuring you have the tools and knowledge to succeed.

Take Our Demand Readiness Quiz

Wondering how ready your business is for demand generation? Take our quick quiz to find out. It’s a simple way to assess your current position and identify areas for improvement.

Meet Your SMB Growth Partner

At Cornerstone Media Group, we’re more than just a marketing agency. We’re your partner in growth. With over 30 years of experience, we understand the challenges you face and are committed to helping you overcome them.

Frequently Asked Questions

What is the DV8 Growth Blueprint?

The DV8 Growth Blueprint is a tailored demand generation system designed to help small businesses consistently attract qualified leads using LinkedIn.

Why should I focus on LinkedIn for lead generation?

LinkedIn is a powerful platform for B2B networking, allowing you to connect with industry professionals and decision-makers who are actively seeking solutions.

How can I improve my LinkedIn content?

Focus on creating content that addresses specific problems your audience faces. Use clear language and visuals, and include a call to action to guide them to the next step.

What makes Cornerstone Media Group different from other marketing agencies?

We offer customized solutions based on your unique needs, emphasizing clarity, consistency, and measurable results. With over 30 years in the industry, we understand what works for small businesses.

How can I get started with Cornerstone Media Group?

You can start by booking a free consult or taking our demand readiness quiz to see how ready your business is for a comprehensive demand generation strategy.

Is your marketing effective? Take our FREE Marketing Quiz to see how your current marketing efforts are doing right now