How to Build a Marketing System That Supports Growth—Without Adding Chaos

Most marketing systems collapse under the weight of their own complexity. You’re juggling tactics that don’t connect, spending hours on tasks that fail to move the needle. What if your marketing system could drive steady pipeline growth without turning your business upside down? Let us help you build a demand generation system designed for real growth—clear, repeatable, and built around your business. Let’s talk.

Building a Scalable Marketing System

Creating a marketing system that supports growth without chaos is possible. It hinges on a few key components that every business should prioritize.

Key Components of Success

A scalable marketing system starts with clear brand messaging. This means knowing exactly who your ideal customer is and crafting messages that speak directly to them. Next, you need a content engine that consistently attracts and nurtures leads. This content should be tailored to each stage of the buyer’s journey, from awareness to decision. Finally, a commitment to measuring real results, like pipeline growth rather than vanity metrics, keeps your efforts aligned with business goals.

Avoiding Chaos in Growth

Growth can quickly turn into chaos without a solid plan. Small business owners often find themselves overwhelmed by marketing tasks that don’t align with their goals. To avoid this, focus on a demand generation system that integrates seamlessly into your business operations. This approach helps you track leads, not likes, ensuring that every action contributes to your growth. By keeping your system straightforward, you can prevent chaos from taking hold as your business scales.

Replacing Ad-Hoc Marketing

Ad-hoc marketing is reactive and often inefficient. Transitioning to a scalable marketing system means shifting from random acts to a structured marketing playbook. This playbook guides your efforts, ensuring that all tactics align with a clear strategy. By creating a consistent lead flow, you can replace uncertainty with confidence, knowing that your system is designed to support growth without adding chaos.

The DV8 Growth Blueprint Advantage

The DV8 Growth Blueprint provides the structure needed for sustained growth. Learn how this system can help you achieve consistent pipeline growth.

Creating Consistent Pipeline Growth

The DV8 Growth Blueprint is built around a repeatable process. This system focuses on building a marketing system that consistently attracts and nurtures leads. It emphasizes clarity in messaging and strategic execution, allowing you to turn prospects into customers efficiently. By adopting this blueprint, you ensure that your marketing efforts translate into tangible results, such as increased lead generation and pipeline growth.

Tailored Marketing Solutions Explained

Every business is unique, and so should your marketing approach be. The DV8 Growth Blueprint offers tailored marketing solutions that reflect your business’s distinct needs and goals. We work closely with you to understand your challenges and create a system that aligns with your vision. This personalized approach not only enhances your brand visibility but also ensures that your marketing efforts are directly tied to revenue growth.

Omni-Channel Marketing Benefits

In today’s digital age, an omni-channel marketing strategy is essential. This approach ensures your brand is present wherever your audience is, from social media to search engines. The DV8 Growth Blueprint incorporates SEO and SEM services, web design that converts, and video marketing to create a comprehensive strategy that maximizes your brand’s reach. By doing so, you can engage with your audience effectively and drive more conversions.

Engage with Confidence

Taking the next step in your marketing journey can feel daunting, but with the right support, you can do it with confidence.

Free Consult and Growth Quiz

To understand where your marketing efforts stand, consider taking advantage of a free consult or growth quiz. These tools offer insights into your current strategies and identify areas for improvement. It’s a low-pressure way to gain clarity and set your business on the path to consistent lead flow.

Your Path to Consistent Lead Flow

Building a marketing system that supports growth starts with understanding your current position. By engaging in a growth quiz or consult, you can pinpoint what’s working and what needs adjustment. This step is crucial for creating a scalable marketing system that consistently generates leads and supports your business objectives.

Partnering with an Atlanta Marketing Agency

Choosing the right partner can make all the difference. An Atlanta marketing agency like Cornerstone Media Group offers the expertise and experience needed to build a demand generation system that aligns with your goals. With over 30 years of experience, we understand the complexities of small business marketing and are committed to providing solutions that drive results.

Frequently Asked Questions

What is a demand generation system?

A demand generation system is a marketing approach that focuses on creating awareness and interest in a company’s products or services. It integrates various strategies like content marketing, SEO, and social media to attract and nurture potential leads, ultimately converting them into customers.

How does the DV8 Growth Blueprint work?

The DV8 Growth Blueprint is a proprietary system designed to provide businesses with a structured approach to marketing. It includes clear messaging, a content strategy, and lead nurturing processes that are tailored to each client’s unique needs, ensuring consistent pipeline growth.

Why is omni-channel marketing important?

Omni-channel marketing ensures that your brand maintains a consistent presence across all channels where your audience engages, from social media to search engines. This approach maximizes your reach and improves engagement, helping to drive more conversions and build stronger customer relationships.

How can a growth quiz help my business?

A growth quiz provides a quick assessment of your current marketing efforts, highlighting strengths and areas for improvement. It helps you understand where you stand and what steps you can take to enhance your marketing strategy, setting you up for consistent lead flow and growth.

What should I look for in a marketing agency?

When choosing a marketing agency, consider their experience, expertise, and ability to provide tailored solutions. Look for a partner who understands your business’s unique needs and offers a comprehensive range of services to support your growth objectives.

Is your marketing effective? Take our FREE Marketing Quiz to see how your current marketing efforts are doing right now

The Digital Marketing Agency That Builds Demand, Not Busywork

by Mark Treager Uncategorized

Most small businesses waste marketing dollars because their system depends on them running the show. At Cornerstone Media Group, we build marketing systems that pull qualified demand without busywork. Our DV8 Growth Blueprint combines brand strategy, content, SEO, and more into one clear engine built for your business. Ready to stop chasing leads and start attracting them? Let’s talk.

To delve deeper into how we can transform your approach to Digital Marketing Lead Generation, explore our insights on generating real revenue for small businesses. Additionally, learn how to effectively leverage platforms like LinkedIn by reviewing our piece on pulling demand instead of just posting.

Building Demand, Not Busywork

Your business deserves a marketing system that runs like a well-oiled machine, not one that requires you to push every button. Let’s explore how Cornerstone Media Group can change the way you attract clients.

Custom Demand Generation Systems

Imagine having a system that consistently attracts the right customers. Our demand generation framework does just that. It’s tailored to your business, ensuring you connect with the audience that truly matters. This process begins with understanding your brand and crafting a message that resonates. With the right strategy, your business won’t just be visible — it will be in demand.

Scalable Solutions for SMBs

Small and medium businesses face unique challenges. They need growth but often lack the resources of larger competitors. Our solutions scale with you. Whether you’re hitting $300K or $15M in revenue, our systems adapt to your needs. This means no more one-size-fits-all approaches. Instead, you get a robust framework built around your specific goals, offering the flexibility to pivot as you grow.

Beyond Traditional Marketing Tactics

Tired of outdated strategies that don’t deliver? We push beyond the norm. We blend the best of digital marketing with innovative techniques, ensuring your brand stands out. This isn’t about following trends — it’s about setting them. Our methods include everything from content that captivates to SEO that gets you noticed, ensuring your business isn’t just seen but remembered.

Why Choose Cornerstone Media Group?

When you partner with us, you get more than a marketing agency. You gain a collaborator invested in your success. Let’s break down why we stand out.

Tailored Strategies for Growth

Every business is unique, and so is our approach. We don’t believe in templates. Instead, we start with your story and build from there. Our strategies align with your objectives, ensuring you see real, measurable growth. With our help, your marketing becomes a powerful tool driving your success, not an obstacle you have to manage.

Your Marketing Partner, Not Vendor

At Cornerstone, you’re not just a client. You’re a partner. We integrate seamlessly into your operations, acting as an extension of your team. This means understanding your challenges and celebrating your successes. By working together, we ensure your marketing reflects the true essence of your business.

Meet the DV8 Growth Blueprint

Our signature program, the DV8 Growth Blueprint, is designed to transform your marketing efforts. It combines everything from brand strategy and content creation to SEO and social media marketing into one cohesive plan. This blueprint ensures your business doesn’t just survive but thrives in today’s competitive landscape.

Book Your Free Consultation Today

Ready to transform your business? It starts with a conversation. Let’s discuss how our systems can elevate your brand and drive growth.

Understand the DV8 Growth Scorecard

The DV8 Growth Scorecard is an essential tool for tracking your progress. It provides clear metrics, helping you understand where your business stands and where it’s headed. With this scorecard, you can set realistic targets that are aligned with your growth ambitions.

Set Clear Growth Targets

Without clear targets, growth is just a wish. We help you define achievable goals, ensuring every step you take moves you closer to success. This clarity empowers you to make informed decisions, optimizing your resources for maximum impact.

Let’s Talk: Your Path to Success

Your path to greater demand and less busywork starts here. Engage with us, and let’s chart a course tailored to your business’s unique needs. Together, we’ll build a marketing system that’s as dynamic as you are.

Frequently Asked Questions

What makes Cornerstone Media Group different from other agencies?

We focus on building demand, not busywork. Our approach is tailored to each client’s unique needs, ensuring your marketing system is strategic, scalable, and effective.

How does the DV8 Growth Blueprint work?

The DV8 Growth Blueprint is a comprehensive framework that integrates brand strategy, SEO, content, and more. It’s designed to create a cohesive demand generation system that grows with your business.

Can small businesses afford your services?

Yes, our solutions are scalable to fit businesses ranging from $300K to $15M in revenue. We tailor our strategies to ensure you get the most value for your investment.

How quickly can I expect to see results?

While results vary, our structured approach focuses on delivering measurable outcomes consistently. You’ll see early signs of progress within weeks, with more significant growth over time.

Do you offer ongoing support?

Yes, our partnership doesn’t end after implementation. We provide continuous support to ensure your marketing system remains effective and aligned with your business goals.

Custom Beats Cookie-Cutter: Why Tailored Marketing Wins Every Time

by Mark Treager Uncategorized

Most one-size-fits-all marketing plans burn through your budget without pulling in steady leads. Your business deserves more than generic advice and random tactics. A custom marketing strategy built around your brand and buyers creates a demand generation system that actually works—consistently and at scale. Let’s talk about why the DV8 Growth Blueprint beats cookie-cutter every time.

Custom Marketing Strategy Wins

Imagine a marketing playbook that understands your unique business needs. That’s what a custom marketing strategy offers. It moves beyond one-size-fits-all solutions to deliver results that matter.

Tailored Marketing Drives Results

Picture this: a marketing strategy built just for you. It’s like a suit tailored to fit perfectly. This is the cornerstone of a successful marketing plan. When your strategy is crafted around your business, it’s not just effective, it’s transformative. Think about your brand’s story told in a way that connects directly with your audience. Tailored marketing ensures your message doesn’t just reach people, it resonates with them. This connection is what turns prospects into loyal customers.

By focusing on what makes your business unique, you create a message that stands out. The result? A robust increase in engagement and a higher conversion rate. Your business becomes more than a name; it becomes a brand people trust and want to be a part of.

Stop Chasing Leads, Attract Prospects

Are you tired of the endless chase for new leads? With a strategy that attracts the right prospects, you won’t need to chase anymore. Instead, potential clients come to you because your brand speaks to them directly. This shift happens when you stop broadcasting a generic message and start sharing content that aligns with your ideal customer’s needs and desires.

Consider a magnet: it doesn’t go out looking for metal, it simply pulls it in. Your business can work the same way. By understanding your prospects’ problems and offering clear solutions, you naturally draw them in. This means less time spent on cold calls and more time nurturing relationships with those who are already interested in what you offer.

Small Business Marketing Success

Small businesses can achieve remarkable success with the right marketing tools. It’s all about using strategies that are as dynamic as the market itself. When you invest in a marketing approach that prioritizes your business’s needs, you set the stage for sustainable growth.

Your brand’s journey should not be a struggle. With tailored marketing, small businesses like yours can compete with larger firms without the hefty price tag. You gain access to advanced strategies that fit your budget and scale with your growth. This is how small businesses not only survive but thrive in today’s competitive landscape.

Building a Demand Generation System

Now that you understand the power of custom marketing, let’s explore how to build a system that consistently generates demand.

DV8 Growth Blueprint Explained

The DV8 Growth Blueprint is more than a plan; it’s a comprehensive system that puts your brand in demand. It’s designed to transform how you approach marketing by integrating your brand’s core values and goals into a cohesive strategy.

Imagine a framework that not only addresses your current needs but also anticipates future challenges. That’s the DV8 Growth Blueprint. It aligns your marketing efforts across all channels to ensure every piece of content and every campaign works together seamlessly. This blueprint is your roadmap to a more structured and efficient marketing approach.

Scalable Marketing System for Growth

Growth is a natural progression for any business using a scalable marketing system. Such a system adjusts to your needs without requiring a complete overhaul. It’s about setting a strong foundation with the flexibility to expand as your business grows.

Think of it as building a house: start with a solid base and add more rooms as needed. A scalable system supports your business now and prepares you for future growth, allowing you to take advantage of new opportunities without starting from scratch.

Web Design and Video Marketing

In today’s digital world, a strong online presence is non-negotiable. This includes a website that not only looks good but converts visitors into customers. Web design that focuses on user experience makes it easy for potential clients to understand and engage with your brand.

Video marketing takes your message a step further by visually engaging your audience. People are more likely to remember information that is presented in a compelling way. Incorporating video into your strategy can significantly boost your reach and engagement, making your brand memorable.

Engaging with Our Marketing Solutions

Ready to elevate your marketing game? Let’s dive into how our solutions can transform your business.

Free Marketing Consultation Details

We offer a free marketing consultation to help you identify gaps and opportunities in your current strategy. This session is all about understanding your unique needs and setting you on the path to success. It’s not just about talking; it’s about listening to your challenges and crafting a plan that fits your business perfectly.

Growth Gap Quiz for Business Insights

Our Growth Gap Quiz is a tool designed to uncover blind spots in your marketing strategy. It provides actionable insights to help you refine your approach and align your marketing efforts with your business goals. This quiz is your first step towards a more informed and strategic marketing plan.

Atlanta Marketing Agency Expertise

Located in Atlanta, our agency brings local expertise with a global perspective. We understand the unique challenges and opportunities within the Atlanta market and leverage this knowledge to benefit your business. With years of experience, we are equipped to guide you through the complexities of marketing, ensuring your brand stands out and thrives.

Is your marketing effective? Take our FREE Marketing Quiz to see how your current marketing efforts are doing right now

How to Build a Demand Generation Strategy for Your Small Business (The IN Demand Blueprint)

by Mark Treager Business Marketing Marketing Strategies Your Business

You spent months hoping your marketing would bring steady leads. Instead, your website traffic stays flat, and your message feels lost in the noise. Demand generation for small business doesn’t have to be a shot in the dark. Let’s break down a clear, step-by-step strategy tailored to your unique goals so you can build a predictable pipeline this quarter. Take the 5-minute Demand Readiness Quiz, then book your free IN Demand Blueprint consult. Let’s talk.

Crafting Your Demand Generation Blueprint

You want to connect with your audience and grow your business. Let’s start by defining who you’re speaking to and how to guide them to your brand.

Identifying Your Ideal Customer Profile

Knowing your ideal customer profile (ICP) is the bedrock of successful marketing. Who are you speaking to? Dive deep into demographics: age, location, interests. Consider pain points. What problems do they face that your business can solve? Create a detailed picture of your target audience. When you understand them, you can craft messages that hit home and resonate.

Next, think beyond the surface level. Are there common objections or misconceptions in your industry? Addressing these directly in your messaging can set you apart. Remember, the more precise your ICP, the more effective your marketing efforts will be. It’s not about speaking to everyone, but reaching the right ones.

Mapping the Buyer Journey

Once you’ve nailed down your ICP, it’s time to map their journey. How do they discover your brand? What steps do they take before making a decision? Outline each stage from awareness to consideration to decision. This roadmap helps identify touchpoints where you can engage with your audience.

Think about creating content that guides them through this journey. Use blog posts, newsletters, and social media to keep them engaged. An effective buyer journey map ensures you’re there when they need you, building trust and driving action.

Designing a Tailored Marketing Strategy

Now, let’s tailor a strategy that speaks directly to your audience. Start by setting clear goals: increase leads, boost conversions, or enhance brand awareness. Match these goals with specific tactics. For example, if you want more website traffic, consider investing in SEO and SEM services.

Tailor your approach to fit your brand’s unique voice. Use storytelling to connect emotionally. Highlight case studies or customer testimonials to build credibility. A strategy that aligns with your brand values and resonates with your audience is key to standing out.

Building an Effective Content Engine

With your strategy set, the next step is to create a content engine that fuels your demand generation efforts.

Content Marketing for SMBs

Content is king, especially for small businesses aiming to grow. Start by crafting valuable content that answers your audience’s questions. Offer solutions and insights that position your brand as an authority. Blog posts, whitepapers, and infographics can help establish your expertise.

Don’t just create content; share it. Use social media platforms to amplify your reach. Engage with your audience; ask questions, respond to comments, and build a community. Remember, consistency is key. Regular updates keep your audience engaged and coming back for more.

SEO and SEM Services Explained

Search engines drive traffic. Are you taking full advantage? SEO and SEM services can put your brand in front of the right eyes. Optimize your website with keywords that reflect what your audience is searching for. Ensure your site is fast and mobile-friendly.

Consider paid search campaigns to boost visibility. Google Ads can bring instant results, targeting specific demographics. The key is balance: combine organic and paid strategies for maximum reach. Track your metrics to see what’s working and refine your approach.

Video Marketing for Demand

Videos grab attention. They’re engaging, easy to digest, and can convey your message quickly. Start with simple videos showcasing your products or services. Use customer testimonials to build trust.

Platforms like YouTube and Instagram are great for reaching a broader audience. Consider live streaming events or hosting Q&A sessions. Videos not only enhance engagement but also improve your site’s SEO, driving more traffic to your brand.

Optimizing for Conversions and Growth

The final piece of your demand generation puzzle focuses on turning interest into action.

Conversion Rate Optimization Techniques

Improving your conversion rate can significantly boost your bottom line. Start by analyzing your website. Is your call-to-action clear? Are there too many steps in your checkout process? Simplify and streamline user experience.

Use A/B testing to see what works best. Small tweaks can lead to significant results. Remember, each visitor is a potential customer. Make it easy for them to say yes.

Lead Nurturing Automation Essentials

Not every lead is ready to buy immediately. That’s where automation comes in. Set up email sequences that nurture leads over time. Provide value through educational content, offers, and updates.

Automation tools can help segment your audience based on behavior. This allows for personalized messages that cater to specific needs or interests, keeping your brand top of mind until they’re ready to convert.

Web Design for Conversions

Your website is often the first interaction potential customers have with your brand. Is it making the right impression? Ensure your site is visually appealing, easy to navigate, and mobile-responsive.

Use clear, concise messaging. Highlight benefits over features. Incorporate testimonials and trust badges to build credibility. A well-designed website doesn’t just look good; it guides visitors towards taking action.

With these strategies, you’re well-equipped to build a robust demand generation plan. Remember, it’s about connecting with the right audience, guiding them through their journey, and optimizing every touchpoint for conversion. Your blueprint is the key to predictable growth and long-term success.

Need More Insights?

Building an effective digital marketing program for your business can be confusing today, with too many available options. Making sure you have a system and a crystal clear perception of who you are in the prospect’s mind is the key to creating results that build trust so that when the prospect decides to do business with you, it feels like a no-brainer.

Want a customized roadmap built around your specific business? The DV8 Growth Blueprint walks you through every step above — built for businesses doing $100K–$1.2M/month who are ready to stop guessing. The first step to ending the chaos is to schedule a FREE 30-Minute Diagnostic call. Better yet, take our FREE Marketing Quiz to see how your current marketing efforts are doing right now!

Oh! You will get our “No Pitching” guarantee when we do talk. No pitching means we will not try to sell you in any way. If you want MORE after 30 minutes, please ask for it. We think that sounds fair, don’t you? Well, after all, that is what we are known for.

Who Is Cornerstone? Cornerstone Media Group has worked with a wide range of clients, from the US Army to small businesses and startups. We take the guesswork out of winning over new customers by shaping how your prospects perceive you from the very first impression — building real trust that decides to buy from you feel like a no-brainer.

Tailored Marketing Wins: Why Custom Strategies Outperform Generic Campaigns

by Mark Treager Uncategorized

Tailored Marketing Wins: Why Custom Strategies Outperform Generic Campaigns

Generic marketing campaigns waste your time and budget. They miss what makes your business unique and fail to connect with your ideal customers. Tailored marketing strategies deliver faster conversions, stronger brand demand, and higher ROI by focusing on your specific market and goals. Let us help you build a custom blueprint that fits your business perfectly—book your free consultation or try our quick IN Demand Diagnostic Quiz today.

Tailored Marketing Strategies Explained

Understanding how tailored marketing strategies surpass generic ones is crucial for businesses aiming for growth. Let’s dive into why a custom approach is more effective.

Why Custom Beats Generic

Imagine a suit that fits you perfectly. That’s what tailored marketing feels like for your business. It focuses on your needs and market. Generic strategies, on the other hand, are like one-size-fits-all clothing. They might fit, but not well. Tailored strategies help your brand by addressing specific challenges and opportunities unique to you. Most businesses find that personalization leads to better customer connections. Custom approaches can increase your conversion rates because they align with your audience’s preferences. The result? More engaged customers who are likely to choose you over competitors.

Key Benefits for SMBs

Small and medium businesses (SMBs) often operate on tight budgets. Tailored solutions help them make the most of their marketing spend. You gain a strategy that speaks directly to your market without wasting resources on irrelevant channels. For instance, a well-defined target audience allows you to focus on platforms where potential customers spend their time. This targeted approach boosts your return on investment. Also, tailored messaging helps you stand out in a crowded marketplace, making your brand memorable. By crafting campaigns based on your specific business goals, you achieve faster growth and a stronger market position.

The Role of Customer Personas

Understanding your audience is key. Customer personas are fictional characters that represent different segments of your target market. They are created based on market research and real data about your customers. By developing personas, you can tailor your marketing messages to address specific needs and pain points. This helps in crafting content that resonates with your audience, increasing engagement and loyalty. It’s like speaking your customers’ language, which makes your brand more relatable and trustworthy. When you know exactly who you’re speaking to, your marketing becomes more effective and impactful.

Building a Custom Growth Blueprint

Creating a growth blueprint tailored to your business is essential for success. Here’s how you can start building a strategy that works specifically for you.

Listening and Goal Clarification

The first step is listening. You must understand your business goals to create an effective plan. What do you want to achieve? More leads, better brand recognition, or increased sales? Identifying these goals helps you focus your efforts. Listening to your audience is equally important. Gather feedback and insights to understand their needs and preferences. This information is invaluable in shaping your marketing strategy. With clear goals and a solid understanding of your audience, you’re ready to lay the foundation for your growth plan.

Crafting Your Unique Plan

Now, it’s time to design your strategy. Start by identifying the channels and tactics that align with your goals. Consider where your audience spends their time. Is it social media, email, or search engines? Focus your efforts there. Create content that addresses their specific needs and interests. Keep your messaging consistent across all platforms to strengthen your brand identity. Remember, your plan should be flexible. Monitor your results and be ready to adapt your strategy as needed. This ensures that your marketing remains effective and relevant over time.

Measuring Success and ROI

Tracking your progress is essential. Establish key performance indicators (KPIs) to measure success. These could include website traffic, lead generation, or conversion rates. Use these metrics to evaluate the effectiveness of your marketing efforts. Regularly analyze your data to identify areas for improvement. This not only keeps your strategy on track but also helps you maximize your return on investment. By measuring your results, you ensure that your marketing efforts continue to support your business goals and drive growth.

Partnering with an Atlanta Marketing Agency

Choosing the right partner can make or break your marketing success. Here’s why working with an Atlanta marketing agency could be the game-changer your business needs.

Integrated Team Approach

When you partner with a marketing agency, you gain access to a team of experts. Instead of hiring multiple specialists, you get an integrated team that offers diverse skills. This approach ensures that all aspects of your marketing strategy are covered. From branding to digital marketing, you have professionals who understand your business needs. Working closely with your team, the agency helps implement a cohesive strategy that aligns with your goals. This partnership fosters collaboration, ensuring that your marketing efforts are seamless and effective.

Full-Funnel Execution Essentials

A successful marketing strategy covers the entire customer journey. An agency provides full-funnel services, from awareness to conversion. They help you attract new leads, nurture them, and turn them into loyal customers. By focusing on each stage of the funnel, you ensure that no opportunity is missed. This comprehensive approach maximizes your marketing impact. With an agency handling the details, you can focus on running your business while they drive growth on your behalf.

Book Your Free Consultation Today

Now that you understand the benefits of tailored marketing, it’s time to take action. Don’t let your business blend into the background. Let us help you stand out in a crowded market. Book your free consultation and discover how our customized marketing solutions can propel your business forward. We believe in listening first and creating strategies that work for you. Take the first step towards making your brand IN Demand. Let’s talk about how we can achieve your goals together!

Is your marketing effective? Take our FREE Marketing Quiz to see how your current marketing efforts are doing right now