The Ultimate SEO Checklist to Outrank Your Competition on Google [Infographic]

The Ultimate SEO Checklist to Outrank Your Competition on Google [Infographic]

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We all have competitors that give us heartburn from time to time. Even to the point that they outrank us on Google. It’s time to take control of that by following these 100 steps to give them a run for their money. Now I will warn you it will take some time to overcome the competition but it will all be worth it in the end as more people discover your company.  If SEO is not part of your ongoing marketing strategy, it needs to be now!

Outreached shared their SEO checklist to beat your competition at their own game in this infographic:

SEO Checklist to Outrank Your Competition

 

Overwhelmed by all of this sort of stuff? Just us a call at 404.425.9573 or email us at team@csmediagroup.com and we can discuss your specific needs to out do your competition.

Where Have All The Phone Calls Gone?

Where Have All The Phone Calls Gone?

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Payphone polesI was doing my usual Saturday morning ritual of getting gas for the truck and running errands when I noticed two old metal payphone poles sitting there right by the pumps. I immediately had a flashback to the days when the payphone was a key element of communicating with the world in my professional life.  You may think payphones have gone the way of the Dodo Bird but you would be wrong! Do you know where they still are being used? The only place they are still around is in airports and bus terminals. I had a friend that use to have a business where he placed payphones in business and gas stations for years all over the state of Georgia.  He was doing very well… Until that fatal moment when the cell phone took over almost overnight.

payphone boothIndulge me for a moment as I share a flashback from my past. As a young salesman right out of college I use to find the bestest phone booths in my territory to make calls from because I needed to make calls during what I referred to as the Dr. Pepper hours (10-2-4) to reach prospects and to call the headquarters office for my perceived “very important messages”. I remember having to make sure I had enough quarters to make calls all day long, each day. Now I know many of you reading this will not remember those days but those that do can relate to how those rainy days also made it so “special” talking with customers during a lightning storm.  Those were the days for sure, weren’t they?  LOL!!

I mention these things to bring to mind something I realized while I was putting gas into my truck that struck me as very odd in that an actual dial-tone phone is possibly nowhere to be found today. When the cell phone was introduced that it was only estimated to have approximately one million users in the US primarily. Boy did someone get that wrong! Now, I can’t think of anyone today I know or meet that doesn’t have at least “one” cell phone device of some shape or kind within their reach, 24/7.  I am curious, have you ever been more than 5 feet from your cell phone, …ever?

As I was pumping my gas I was startled by an incoming text message. The message was from one of my friends I was meeting later that needed to ask a quick question. Oh! Did I mention I got an email from my oldest son just wanting to check in with his Dad shortly after that? Wait a minute! I have this very fancy, expensive “talking into” communication device in my hand called a “smartphone” and I didn’t say a word to either one of them. I remember the days when they both would have picked up an actual dial-tone phone and would have called me to actually talk to me. You know, hear my voice!  Mmm… What is really going on here?

Where have all the phone calls gone?  I use to enjoy them so much? With technology, the Internet, email, voice mail, texting, messaging, cable TV, and the fact we can now control how we get information, things have surely gotten better, right?  Let’s be real for a moment! The cell/smartphone device has become the remote control of our lives.  Where is that personal interaction in our very lives we all want and crave gone?

I will never forget when one of my kids got his first cell phone and was texting to one of his friends that were, actually sitting next to him.  I saw that and just shook my head in disbelief. It got real when the bill came for that first month and he had 2317 texts messages in a single month (roughly 77 texts a day). I want to know just how someone can do that? Then I looked at the charge for those texts and it was over $185+ in “texting” and not to mention fees on top of everything else, just for him!  Wait! What!! Did I mention that he actually had a phone service that both inbound and outbound calls were working on his phone? I know, I checked! Needless to say, his plan was changed immediately. Now he has unlimited texting for free and he pays for his phone.  Whew! Yes, he actually calls me much more than he texts me now. LOL!

I say all of that to make this point.  When was the last time you actually heard the voice of a loved one on your phone or even carried on a lengthy phone conversation with one of your customers about their business needs and struggles you can help them solve? Like you, your customers, believe it or not, actually want to hear from you! I mean they want to hear your voice. Go ahead, say it, you actually want to hear their voice as well don’t you?

Here is what happens when you talk with them. You get to hear the tone in their voice that leads to a clear understanding of how you can better help them reach their dreams and goals so they can thrive.  Your text messages and emails just can’t do that.

So I want you to do something for me right now, not later, right now! Get out your To-Do List and add the following to your action items for the day!

  • I Will Call My Biggest Client to just check in to see how things are going. They will love to hear your voice and will know you care about them and their success.  If they are shocked you called promise you will call more!
  • I Will Call My Favorite Client just to catch up on how their business is progressing and share some growth options with them for free. Your voice will add emotions and feelings so they will know you actually want to help.
  • I Will Call My Mom! Don’t go, “UGH!” I mean it, call her now! She wants to hear from you. Well then, if not your mother, then call your dad, your spouse, significant other, brother, sister, and any one of your friends you haven’t talk to in a while. Just call! They all want to hear what you have to say from the heart, not in a text or a cold email to them!

Now you have the “latest top-secret” business edge you could use this year to grow your business and thrive over your competition. I assure you this newest/oldest competitive advantage is something your competition isn’t doing – a phone call! Come to think of it, I have to call a new client to onboard them for their Fast-Track Growth Accelerator on the phone. So grab your smartphone right now and call the next prospect on your list or a customer and let them hear how much you can and how much you want to help them succeed.

Can I ask a favor? If you want to reach out to me or ask me a question, just call me at 404.425.9573! I actually prefer to hear your voice! Thanks and subscribe for more Marketing Made Great moments!

SEO v PPC: Choosing Where to Spend Your Marketing Budget [Infographic]

SEO v PPC: Choosing Where to Spend Your Marketing Budget [Infographic]

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So you just finished your new marketing plan and you even have a budget to spend on marketing.  WooHoo! So now what? Take the time to compare the benefits of SEO  and Pay-Per-Click (PPC) marketing as part of the mix. I always recommend doing PPC after you have most of your marketing plan executed just to make sure you will get the value from it long term. Without a well-executed marketing plan, PPC can be a bottomless pit where good money goes to die a slow death!!

SpyFu shares their insiders’ guide to SEO and PPC in this great infographic.  Would love to hear your thoughts on SEO vs PPC.

SEO v PPC: Choosing Where to Spend Your Marketing Budget [Infographic]

7 Essential Things to Consider When Building Any Business Website

7 Essential Things to Consider When Building Any Business Website

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No matter if you are building your first website or considering redesigning your existing small business website you need to make sure you have all your bases covered.  You want to make sure you have every possible advantage you can have online.

The following are some of the key elements you need to consider to make an impact in your marketplace. The best thing you can do is take your time and research each one of the following areas.

7 Essential Things to Consider When Building Any Business Website

Over the years we have found that the best place to start is being sure you know who your ideal customer is before you design and build your website.  Have a clear understanding of what your Ideal Buyer Profile is will make your marketing strategy more effective.

10 Types of YouTube Video To Create to Improve Your Online Presence [Infographic]

10 Types of YouTube Video To Create to Improve Your Online Presence [Infographic]

Business Content Marketing Marketing Our Blog Video Marketing

Every business today is looking to improve its online presence because we are day trading in attention for customers. Video is both the easiest to use to reach new customers but can also be the most difficult to create or at least I thought so until I saw this infographic from  Headway Capital.  The best part about the video is that it will improve your online presence and give you more credibility and authority as a subject matter expert on solving a specific problem with your products or services.

Making a video can be a nightmare some will argue until I saw this infographic because it provides you with a guide, tips, tricks, and ways to make your videos better and more effective. If you are on the fence about doing videos for your company take a look below because this will remove your fear and get your creative juices flowing.  If you are already making videos then here are some amazing tips to make your next videos even better! Enjoy!

 

10 Types of YouTube Video To Create to Improve Your Online Presence