Digital marketing today has gotten even more complicated with no real signs of slowing down!! From the infographic above here are some statistics that you need to see that MARTECH published in their Marketing Technology Landscape Supergraphic (2017): Martech 5000 infographic that caught my eye!
Statistics from the 2017 Marketing Technology Landscape
The official stats for this year:
- • There are now 5,381 solutions on the graphic, 39% more than last year
- • There are now 4,891 unique companies on the graphic, up 40% from last year
- • Only 4.7% of the solutions from 2016 were removed (and another 3.5% changed in some fundamental way — their name, their focus, or their ownership)
That’s not a trivial amount of growth, churn, or confusion for any company to digest no matter how big or small you are to get a handle on! Not to mention the amount time, resources and treasure it takes just to manage it all your current digital marketing efforts! Frustrated yet? We are always asked how can my company compete and still build relationships with new and existing customers at the same time with all of these options? Great question!!
Frankly! The growth has become more than even we can keep up with! I hate to admit it but when we started nearly 25 years ago it was easy to get a company tfound on the Internet!! People just wanted their logo to spin or my all time favorite BLINK (you know who you are that asked!)!! They thought it was the way to be unique! So now what is a company to do if even their trusted marketing resource/agency can’t even keep up with everything?!? Another GREAT question!!
For the last several years we have been pioneering solutions that are bringing clarity to many companies that bridge the technology/relationship gap with customers to answer just that question. Simply put!! Customers just want you to stop telling me about all of the features and benefits of your product that you think I need and just listen to me for a change! I promise you I’m going to tell you what I want if you will just ask! Once you listen it will be very easy to show up where your customers are using your product or services?
The AHH Moment!
I assure you you will have an AHH moment! I know we did! Here’s what you will discover:
- • When are you going to make a product that will solve…?
- • I’m willing to pay more if your product could just…!
- • Can you show me a way to get from X to X over time?
- • If you could just add these features I would upgrade to…
- • And the sort of questions you are always asked here that if you would just…
When you know what customers want then really provide them the things to solve their problems, it will be very easy to find the right digital marketing tools to reach them! Take the time to just ask! I assure you they will tell you!
Need the tools to find out what they want. PLEASE just ask us! We want to share! Many of the tools we offer are actually FREE! Shhh…Whatever you do don’t tell your competition you are going to start asking your customers what they want to meet their needs going forward. Why? They will start getting very, very nervous that you will start stealing their customers. Hey! 😉 No worries. I’m not going to tell them you are!
Our Po!nt: Listening to your customers want should to be what the new normal as you company grows and expands its product lines. The answers makes it very to easy to partner with your marketing team to find the perfect way to reach customers right when they need you! Share with us your customer AHH moments! We would love to hear them.