Marketing Has Become Uncomplicated! FINALLY! Well…Not so much!?!

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Marketing Technology Landscape infographic for 2017

Digital marketing today has gotten even more complicated with no real signs of slowing down!!  From the infographic above here are some statistics that you need to see that  MARTECH published in their Marketing Technology Landscape Supergraphic (2017): Martech 5000 infographic that caught my eye! 

Statistics from the 2017 Marketing Technology Landscape

The official stats for this year:

  • • There are now 5,381 solutions on the graphic, 39% more than last year
  • • There are now 4,891 unique companies on the graphic, up 40% from last year
  • • Only 4.7% of the solutions from 2016 were removed (and another 3.5% changed in some fundamental way — their name, their focus, or their ownership)
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That’s not a trivial amount of growth, churn, or confusion for any company to digest no matter how big or small you are to get a handle on!  Not to mention the amount time, resources and treasure it takes just to manage it all your current digital marketing efforts!  Frustrated yet?  We are always asked how can my company compete and still build relationships with new and existing customers at the same time with all of these options?  Great question!!

Frankly! The growth has become more than even we can keep up with!  I hate to admit it but when we started nearly 25 years ago it was easy to get a company tfound on the Internet!! People just wanted their logo to spin or my all time favorite BLINK (you know who you are that asked!)!! They thought it was the way to be unique! So now what is a company to do if even their trusted marketing resource/agency can’t even keep up with everything?!?  Another GREAT question!!

For the last several years we have been pioneering solutions that are bringing clarity to many companies that bridge the technology/relationship gap with customers to answer just that question.  Simply put!! Customers just want you to stop telling me about all of the features and benefits of your product that you think I need and just listen to me for a change!  I promise you I’m going to tell you what I want if you will just ask! Once you listen it will be very easy to show up where your customers are using your product or services?

The AHH Moment! 

I assure you you will have an AHH moment!  I know we did! Here’s what you will discover:

  • • When are you going to make a product that will solve…?
  • • I’m willing to pay more if your product could just…!
  • • Can you show me a way to get from X to X over time?
  • • If you could just add these features I would upgrade to…
  • • And the sort of questions you are always asked here that if you would just…

When you know what customers want then really provide them the things to solve their problems, it will be very easy to find the right digital marketing tools to reach them!  Take the time to just ask!  I assure you they will tell you!

Need the tools to find out what they want.  PLEASE just ask us! We want to share! Many of the tools we offer are actually FREE! Shhh…Whatever you do don’t tell your competition you are going to start asking your customers what they want to meet their needs going forward. Why?  They will start getting very, very nervous that you will start stealing their customers. Hey!  😉  No worries.  I’m not going to tell them you are!

Our Po!nt: Listening to your customers want should to be what the new normal as you company grows and expands its product lines.  The answers makes it very to easy to partner with your marketing team to find the perfect way to reach customers right when they need you! Share with us your customer AHH moments! We would love to hear them.

 

Most Watched Facebook Publishers October 2016

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The Top Facebook Video PublishersThere were over 8 million videos uploaded directly to Facebook in October 2016, generating over 208 billion views for around 1.1 M different publishers. But which Facebook video publishers were the most popular? The ‘Most Watched Publishers on Facebook’ leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world’s biggest social networking site.

The following are the most watched Facebook Publishers for October 2016 according to Tubular Insights!

  1. UNILAD (3.1B Views)
  2. The LAD Bible (2.7B Views)
  3. Viral Thread (1.6B Views)
  4. Tasty (BuzzFeed) (1.5B Views)
  5. 5-Minute Crafts (1.1B Views)
  6. Daily Mail (1.1B Views)
  7. Brightside (954M Views)
  8. Now This (828M Views)
  9. Met Daan (827M Views)
  10. Met Daan Creative (825M Views)

Share some of the sorts of video you uploading directly to Facebook that is generating opportunities for your business.

 

The Top 20 Reasons Your Business Needs Web Development

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I find still hard to believe that many businesses still done have a strong web presence. Especially when it is the single most cost effective marketing tool you can, if used properly, can grow your business rapidly. Where can nearly 5+ billion people get instant access to your company with just one search? Here are some things to consider as to why you need ongoing web development in your business:

20webdev

Best Product Video Ever!! Can a 4 year old sell trucks?

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Best Product Video Ever!!

So many companies will spend hundreds of thousands of dollars creating videos that are designed to get the consumer engaged with their product to the point that they will go and buy it. Many will emphasis the various features or they might even approach with the benefits of owning their product.  Wait for it, then comes the advantages of owning their product over the similar competition product.  Wow! Same old same old stuff.  But what if you could incorporate all of those features, benefits and advantages in one place that tells a story to show all of them and one in one short video.

You’ll say that it is impossible Mark!  Well I’ve seen a great many companies tell their compelling product stories that moves them to buy.  From Pfizer, Duluth Trading Company and even Experian makes dealing with credit something real and relatable to the customers it serves.  The power of video

So What Can 4 Year Old Truck Driver Do To Sell Trucks?

I’ve seen a great many product promotions over the years but I will have to tell you this one about a little girl and big truck it the best product video ever!  No doubt about the quality of the product at any price.  When you watch it I want you to watch it and share your thoughts about the sort of message they are trying to communicate at the hands of a 4 year old girl.

Ok! Would you buy this truck after this sort of product test?  If so we would like to hear why.

Online Video Marketing Traffic Explosion Is Real!!

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Online Video Marketing Overview

The power of video marketing is gaining traction and creating a traffic explosion to your website! Online video marketing is a better value than the high advertising costs associated with television advertising. It can be said that its power is getting very close to traditional television advertisements. It is certainly more effective than print ads.  Best part is production costs aren’t as high as high end productions.

More and more businesses are starting to use internet video marketing in their advertising campaigns. It really is the way forward for your business and there are many possibilities. Isn’t it time you looked into online video marketing and moved into the future? Embrace it and look at the possibilities awaiting you in online video marketing internet content.

Know Your Business Focus

What is it that you hope to achieve from your marketing? Are you looking to get new customers or subscribers? Would you like to increase your conversions and sales?

Whatever your ultimate goal, it is important for you to have a good video marketing campaign in place. Using online video marketing content will certainly go some way to helping you achieve your business objectives.

We Prefer Visual Content

Ever since television appeared we have liked to stare at screens, being entertained by whatever it can throw at us. Television had a big impact on society for many decades and now the internet is doing exactly the same.

People actually spend more time online now than they do watching television. There are so many ways of being entertained by the variety of internet content available today. One of these ways is video content. Yes individuals and businesses have realised online video marketing offers great opportunities for them.

Imagine for a moment you wanted to sell your house. You contact a real estate company to advertise your house for you. Everyone else has a photo of their house on display, but you decide to go one better. You decide to take out your video camera and go from room to room recording every little detail.

When people come to enquire about a house, who do you think is going to get the most interest from potential buyers? It is most likely going to be you because you have done your online video marketing and have given them something visual to look at. Not just a dry static photograph like everyone else. We prefer to watch video and this is a prime example of the power of video marketing.

At one time banner ads were a popular form of advertising on the internet. They still have some effectiveness to be honest, but some of their power has been eroded in recent years. If a person is faced with the choice of looking at a banner ad or a video, they are more likely to watch the video.

As part of your online video marketing strategy you are allowing others to put the video they like onto their website or blog, or even share it with others. You are effectively giving out an online video marketing social experience, which will get you more traffic in the long term.

Product Advertising

If your business has a product you wish to promote then video offers tremendous possibilities here. It is not so easy to explain what the product actually does in plain text. Is your potential customer going to bother reading through the explanation or are they likely to skim through it?

With online video marketing you can create an engaging video that will allow you to demonstrate your product visually. The viewer will have a better experience when they watch the moving pictures and hear a voice talking. As part of the video you could add a link of your website so that they can visit it and check out the product further. At this point you can go for the sale.

Why not give your products the online video marketing treatment they deserve and add a new angle to your marketing efforts.

Sales Pages Into Video

Have you ever seen some of those long sales pages on the internet? If you’re anything like me you cannot be bothered to read all the way through. Paragraph after paragraph of long waffling text when all you really want to know is what it can do for you and how much is it going to cost.

A video sales page that you create as part of online video marketing will offer so much more than a static text sales page. You don’t need to appear on camera if you do not want to.

The video can be made up of text and somebody can be reading it out loud. You can also add in pictures or effects if you want to. It all helps to offer a great viewing experience and will increase the likelihood of you getting sales.

Is Video Marketing Expensive?

The simple answer is online video marketing is a low cost method of marketing. You do not need expensive video equipment to make a good video. What you must ensure is that your video is engaging. Offer value to people and they will reward you by checking out further what you have to offer.

Hosting your video can be done on YouTube. This offers a number of benefits because millions of people worldwide visit this site on a daily basis. Think of the traffic you could get as a result of online video marketing. You will have more people coming back to your website as a result of people watching your video on YouTube. More traffic increases the likelihood of more sales and subscribers. Also it helps with your online marketing video seo efforts.

To host your video on YouTube won’t cost you anything either. You can even create your own channel and add many videos to it. If you have a website or blog then you can embed your video in it. YouTube is owned by Google so you can be sure it will help with your online video marketing search engine efforts.

You will discover that the traffic you get will be of benefit especially if you are doing local internet marketing in your business.

Video Marketing Services

If you feel you don’t have the time to investigate this novel way of marketing then you should consider contacting video marketing services. They will be only too willing to take care of your video sales pages, product advertising etc., leaving you free to concentrate on other aspects of your business.

Conclusion

There has never been a better time to investigate exactly what video can do for your business or product. Those who hesitate will only live to regret it later. You do not need to be an expert to do online video marketing, nor do you need to invest a lot of money. Just present yourself to your audience by producing an engaging video and this will motivate them to buy your product.