Ep.#020: How A Great Story Helps You Sell More

Ep.#020: How A Great Story Helps You Sell More

BLOG Podcast

On this week’s episode, we have Mike Wittenstein of Storyminers joining us.  Mike has some great insights on how a company can use stories for not only themselves to better tell their own story but how to use product stories to sell more products.  Join us as we discuss how you can “mine” your own core story to get at the very vein of what you do.  Mike also shares a very interesting perspective on how a company can reduce the size of a customer service department by telling better stories.  We can all learn how to tell a better story about what we do or sell.  Be sure to share your story with us.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (1:58) Story Miners Origin Story
  • (3:06) Why the story can’t be all about you.
  • (6:48) The Curse of Knowledge
  • (7:49) The Customer as the Hero
  • ( 9:15) The Dynamic Duo of your business (Batman & Robin)
  • (10:18) Hero Making Business Tools your business needs
  • (15:57) Roadmap to a great company experience for your customers
  • (18:19) How the customer consume your story
  • (20:48) The stories needed to prototype products and services
  • (21:14) Mining for your company’s core story
  • (24:37) Story Example GE Ad (YouTube Video)
  • (25:49) Story Example Rit-Aid Ad (YouTube Video)
  • (29:07) Lightening Round
  • (32:55) Emerging Technologies
  • (34:30) Insights
  • (35:54) Takeaways

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Ep. #019: Marketing Matrix and Lead Attribution

Ep. #019: Marketing Matrix and Lead Attribution

Our Blog Podcast

This week’s guest Jamie Martin of Partners Marketing Group.  You may think this episode will be boring because we are talking about data and numbers but I have to say Jamie’s take on the sort of things that a business should measure was not what I expected.  If you want to know what to measure and why as well as how to do it this episode is for you!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (2:13) Why do you need to measure anything?
  • (3:20) What should your business be measuring today?
  • (4:55) Typical online  and offline measurements
  • (6:24) The sorts of key measurements to focus on
  • (8:31) How to measure your ideal customer
  • (9:57) Using data to create a sales and marketing plan
  • (10:54) How to use Lead Attribution to generate sales
  • (12:52) Analysis is really just simple math!
  • (13:46) Foundation for measuring and tracking your success
  • (15:54) Google My Business
  • (17:11) Analysis as an investment and not an expense
  • (20:06) Why you have to LOVE the data
  • (22:05) Lightning round
  • (28:30) The stuff I’m tracking
  • (31.24) Final Thoughts

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Ep. #018: Under Valuing The Use Of Video Content

Ep. #018: Under Valuing The Use Of Video Content

Our Blog Podcast

This week’s guest Tyrrell Harrell of TYDEF Studios, LLC.  Tyrrell is going to share with us that when you are creating a company video you need to look at it more from an omnichannel approach so it can be used on multiple platforms and create reusable content. We will also discuss how focus groups have evolved and the power they now wield in developing video content for your company.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (5:20) Consumer First Approach
  • (6:40) Videos power to compel us to share
  • (7:40) Focus group evolution and its new power
  • (8:56) How your products and serve multiple niche markets
  • (9:40) Patterning your niches
  • (11:30) One video multiple uses
  • (12:50) The real power of video
  • (14:19) How video impacts a business long term
  • (17:18) The hidden pitfalls of video
  • (20:18) Lightning round
  • (31:20) Takeaways from this episode
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

25 Ways to Dazzle Your Website Visitors & Social Media Followers [Infographic]

25 Ways to Dazzle Your Website Visitors & Social Media Followers [Infographic]

Our Blog BLOG Business Content Marketing Marketing Social Media Your Business

We are always looking for ways to provide valuable content that our prospects and customers can use and deem of value from us. Here is a good content matrix that might provide you with some new ideas and content to create.  Customers are starving for information that will improve and grow themselves and/or their businesses.

There are four main areas to focus in on when building content and they are to entertain, persuade, convert, and to educate.  Focus on building evergreen content, the content that seems to apply in just about every circumstance to provide value.

Podcast Ep. #16:  The Host is Now The Guest! Interesting!!

Podcast Ep. #16: The Host is Now The Guest! Interesting!!

BLOG Podcast

This week’s episode takes a little bit of a twist.  One of our former guests Susan Segat (Episode #011) turns the tables on me and interviews me for my own podcast.  It caught me off guard but she wanted my perspective on marketing.   So your humble host, Mark Treager, is this week’s guest on the show and I have to say Susan asked some really good questions.  I think we need to get her back to host the show again.  She did a great job.  I think you will enjoy this episode!  We discuss a great deal about marketing including why every company needs a 4-year-old product/services test no matter what! You will understand once you see the video linked below. I welcome your feedback.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • The 2 basic marketing questions you need to be able to answer about your business
  • Need to become a master storyteller
  • Current buyer satisfaction trends
  • The formula for building trust with your future customers
  • The videos you need to tell your story
  • New marketing strategies you should be investigating now
  • Marketing from a Boollennial’s point of view. You really need to hear this!
  • The future of voice in marketing
  • Brand-Storming session as your foundation to building a marketing plan
  • Why every company needs a 4-year-old product tester – For Real! Video evidence!
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.