So you just finished your new marketing plan and you even have a budget to spend on marketing. WooHoo! So now what? Take the time to compare the benefits of SEO and Pay-Per-Click (PPC) marketing as part of the mix. I always recommend doing PPC after you have most of your marketing plan executed just to make sure you will get the value from it long term. Without a well-executed marketing plan, PPC can be a bottomless pit where good money goes to die a slow death!!
SpyFu shares their insiders’ guide to SEO and PPC in this great infographic. Would love to hear your thoughts on SEO vs PPC.