SEO v PPC: Choosing Where to Spend Your Marketing Budget [Infographic]

SEO v PPC: Choosing Where to Spend Your Marketing Budget [Infographic]

BLOG Business SEO Your Business

So you just finished your new marketing plan and you even have a budget to spend on marketing.  WooHoo! So now what? Take the time to compare the benefits of SEO  and Pay-Per-Click (PPC) marketing as part of the mix. I always recommend doing PPC after you have most of your marketing plan executed just to make sure you will get the value from it long term. Without a well-executed marketing plan, PPC can be a bottomless pit where good money goes to die a slow death!!

SpyFu shares their insiders’ guide to SEO and PPC in this great infographic.  Would love to hear your thoughts on SEO vs PPC.

SEO v PPC: Choosing Where to Spend Your Marketing Budget [Infographic]

7 Essential Things to Consider When Building Any Business Website

7 Essential Things to Consider When Building Any Business Website

BLOG Business Marketing Your Business

No matter if you are building your first website or considering redesigning your existing small business website you need to make sure you have all your bases covered.  You want to make sure you have every possible advantage you can have online.

The following are some of the key elements you need to consider to make an impact in your marketplace. The best thing you can do is take your time and research each one of the following areas.

7 Essential Things to Consider When Building Any Business Website

Over the years we have found that the best place to start is being sure you know who your ideal customer is before you design and build your website.  Have a clear understanding of what your Ideal Buyer Profile is will make your marketing strategy more effective.

10 Types of YouTube Video To Create to Improve Your Online Presence [Infographic]

10 Types of YouTube Video To Create to Improve Your Online Presence [Infographic]

Business Content Marketing Marketing Our Blog Video Marketing

Every business today is looking to improve its online presence because we are day trading in attention for customers. Video is both the easiest to use to reach new customers but can also be the most difficult to create or at least I thought so until I saw this infographic from  Headway Capital.  The best part about the video is that it will improve your online presence and give you more credibility and authority as a subject matter expert on solving a specific problem with your products or services.

Making a video can be a nightmare some will argue until I saw this infographic because it provides you with a guide, tips, tricks, and ways to make your videos better and more effective. If you are on the fence about doing videos for your company take a look below because this will remove your fear and get your creative juices flowing.  If you are already making videos then here are some amazing tips to make your next videos even better! Enjoy!

 

10 Types of YouTube Video To Create to Improve Your Online Presence

 

Which Social Media Platforms Should Your Business Using? [Infographic]

Which Social Media Platforms Should Your Business Using? [Infographic]

BLOG Business Social Media Your Business

As a business owner, you can be confused as to what social media platforms will be the most effective for your business. Especially since you have to invest time, resources, and marketing dollars to make it effective.

Constant Contact shared insights on the top 5 social platforms in this infographic for you to find the best ones for your unique business and market.

Which Social Media Platforms Should Your Business Be Using