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Voice Search uses the power of speech recognition to search the web! Instead of typing use voice input to quickly and easily search for the things you care about.
Though 2018 might see incremental increases in this trend, I believe we’re on the verge of full-scale search revolution in the next few years. So what’s motivating this transition, and how can we best prepare for the changes to come with it?
It’s hard to say exactly how many search queries are voice-based, since Google doesn’t publish that exact information regularly. We do know that the general trend is rising, and soon, voice searches may represent the majority of total searches.
Why is this the case? There are a few strong motivating factors here, including the increased sophistication of voice-recognition systems—Microsoft’s voice recognition software now has an error rate of 5.1 percent, equaling those of its human counterparts. Digital assistants also make the process of voice searching easier, inviting more people to the system. As more people start using voice search and it becomes more “normal,” the percentage of the population using voice search also climbs.
The voice search revolution has been catalyzed by the rise of smart speakers. Though similar technologies have been around for years, in 2017, sales of smart speakers more than tripled thanks to the rise of both Google Home and Amazon Echo. Smart speakers are almost exclusively reliant on voice commands to operate, conditioning people to resolve their questions and accomplish tasks using voice-based queries.
The Biggest Repercussions
Let’s assume that voice-recognition technology and smart speakers are going to become even more advanced and more popular, sparking a full-on voice search revolution. What would be the biggest repercussions of such a change in the search world?
What to Do Now
So what steps should you be taking now?
Since few SEO changes truly transform the landscape overnight, you’re safe making incremental tweaks in your approach. Prepare a flexible foundation for the future of voice search, and look forward to the new means of customer engagement to come.
We are all working on the SEO of our websites in an effort to rank higher on Google, but are we paying attention to the fast-growing voice search trend?
Go Gulf share the stats you need to know in this infographic.
They break things down into the following categories:
Review the infographic for more detail.
Are you looking for ways to drive targeted traffic to your site? Wondering whether to concentrate on SEO or social media marketing?
In this infographic, SEO Jury compares the two tactics and provide great tips for generating traffic.
Here are a few that make the list:
Check out their infographic for more detail.
Are you considering investing in SEO this year? Would you like to know if SEO is still worth the time and money involved?
WSI World share the insight you need to know in this infographic.
Here is a several that stands out, that show SEO usage amongst marketers:
Check out the infographic for more detail.