Should You Spy On Your Competitors? Here’s Why You Should!

Should You Spy On Your Competitors? Here’s Why You Should!

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Often times tracking what your competition is doing on social media is a good way to get a variety of points of view that you can develop into your own about your markets, products, and more. It is also a great way to content ideas for your social media strategy as well. Also if you want to know how your competitors are achieving success, you can get a window seat on what might work for you?

Social Insider share their steps to successfully do a social media competitive analysis in this infographic.

How To Spy On Your Competition

180 Power Words to Instantly Improve You Marketing Campaigns

180 Power Words to Instantly Improve You Marketing Campaigns

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Words that convey power or provoke action are what you need to use in an effective marketing campaign, brochures, or just about anything marketing related. CoSchedule shares their power words you should try using in your next campaign in this infographic.

180 Power Words to Instantly Improve Your Website Social Media Strategy

Ep. #019: Marketing Matrix and Lead Attribution

Ep. #019: Marketing Matrix and Lead Attribution

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This week’s guest Jamie Martin of Partners Marketing Group.  You may think this episode will be boring because we are talking about data and numbers but I have to say Jamie’s take on the sort of things that a business should measure was not what I expected.  If you want to know what to measure and why as well as how to do it this episode is for you!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (2:13) Why do you need to measure anything?
  • (3:20) What should your business be measuring today?
  • (4:55) Typical online  and offline measurements
  • (6:24) The sorts of key measurements to focus on
  • (8:31) How to measure your ideal customer
  • (9:57) Using data to create a sales and marketing plan
  • (10:54) How to use Lead Attribution to generate sales
  • (12:52) Analysis is really just simple math!
  • (13:46) Foundation for measuring and tracking your success
  • (15:54) Google My Business
  • (17:11) Analysis as an investment and not an expense
  • (20:06) Why you have to LOVE the data
  • (22:05) Lightning round
  • (28:30) The stuff I’m tracking
  • (31.24) Final Thoughts

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Ep. #018: Under Valuing The Use Of Video Content

Ep. #018: Under Valuing The Use Of Video Content

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This week’s guest Tyrrell Harrell of TYDEF Studios, LLC.  Tyrrell is going to share with us that when you are creating a company video you need to look at it more from an omnichannel approach so it can be used on multiple platforms and create reusable content. We will also discuss how focus groups have evolved and the power they now wield in developing video content for your company.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (5:20) Consumer First Approach
  • (6:40) Videos power to compel us to share
  • (7:40) Focus group evolution and its new power
  • (8:56) How your products and serve multiple niche markets
  • (9:40) Patterning your niches
  • (11:30) One video multiple uses
  • (12:50) The real power of video
  • (14:19) How video impacts a business long term
  • (17:18) The hidden pitfalls of video
  • (20:18) Lightning round
  • (31:20) Takeaways from this episode
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.