Ep. #019: Marketing Matrix and Lead Attribution

Ep. #019: Marketing Matrix and Lead Attribution

Our Blog Podcast

This week’s guest Jamie Martin of Partners Marketing Group.  You may think this episode will be boring because we are talking about data and numbers but I have to say Jamie’s take on the sort of things that a business should measure was not what I expected.  If you want to know what to measure and why as well as how to do it this episode is for you!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (2:13) Why do you need to measure anything?
  • (3:20) What should your business be measuring today?
  • (4:55) Typical online  and offline measurements
  • (6:24) The sorts of key measurements to focus on
  • (8:31) How to measure your ideal customer
  • (9:57) Using data to create a sales and marketing plan
  • (10:54) How to use Lead Attribution to generate sales
  • (12:52) Analysis is really just simple math!
  • (13:46) Foundation for measuring and tracking your success
  • (15:54) Google My Business
  • (17:11) Analysis as an investment and not an expense
  • (20:06) Why you have to LOVE the data
  • (22:05) Lightning round
  • (28:30) The stuff I’m tracking
  • (31.24) Final Thoughts

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Ep. #018: Under Valuing The Use Of Video Content

Ep. #018: Under Valuing The Use Of Video Content

Our Blog Podcast

This week’s guest Tyrrell Harrell of TYDEF Studios, LLC.  Tyrrell is going to share with us that when you are creating a company video you need to look at it more from an omnichannel approach so it can be used on multiple platforms and create reusable content. We will also discuss how focus groups have evolved and the power they now wield in developing video content for your company.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • (5:20) Consumer First Approach
  • (6:40) Videos power to compel us to share
  • (7:40) Focus group evolution and its new power
  • (8:56) How your products and serve multiple niche markets
  • (9:40) Patterning your niches
  • (11:30) One video multiple uses
  • (12:50) The real power of video
  • (14:19) How video impacts a business long term
  • (17:18) The hidden pitfalls of video
  • (20:18) Lightning round
  • (31:20) Takeaways from this episode
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

25 Ways to Dazzle Your Website Visitors & Social Media Followers [Infographic]

25 Ways to Dazzle Your Website Visitors & Social Media Followers [Infographic]

Our Blog BLOG Business Content Marketing Marketing Social Media Your Business

We are always looking for ways to provide valuable content that our prospects and customers can use and deem of value from us. Here is a good content matrix that might provide you with some new ideas and content to create.  Customers are starving for information that will improve and grow themselves and/or their businesses.

There are four main areas to focus in on when building content and they are to entertain, persuade, convert, and to educate.  Focus on building evergreen content, the content that seems to apply in just about every circumstance to provide value.

Podcast Ep. #014: Branding Pet Peeves with Tricia Clements

Podcast Ep. #014: Branding Pet Peeves with Tricia Clements

Our Blog Podcast

This week’s guest Tricia Clements from Mutt Buts and Your Biz Watch Dog shares her branding pet peeves with us that she has experienced over the years.  Branding is so much more than logos and fancy graphics and Tricia shares with us some of the little things that can affect the impression your brand has with customers.  Listen now for how you can use this to sharpen up your brand in the marketplace and outperform your competition…

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save)Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

In This Episode, You’ll Learn:

  • Domain Name Ownership to protect your brand
  • Making sure you have a stable hosting platform so people have access
  • Claiming your Google My Business Account
  • Effective email addresses that reflect your brand
  • Using virtual business cards
  • Why Camel casing your brand is important
  • the use of Favicon for your web presence
  • Citations to expand your reach online
  • Social Media standards and using every inch of real estate
  • How speaking engagements expand your brand.
  • Video and why you need to embrace it for your brand
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. Be sure and subscribe to our YouTube Channel now for the video version of this episode.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Podcast Ep. #013:  2-Minute Tuesday Marketing Moment Premiere Episode (2TMM)

Podcast Ep. #013: 2-Minute Tuesday Marketing Moment Premiere Episode (2TMM)

Our Blog Business Marketing Podcast Social Media Your Business

This week we are premiering the 2-Minute Tuesday Marketing Moment.  Every Tuesday for 2-5 minutes we will share with you the tips, tricks, tactics, solutions, and resources to marketing to the next level for your business.  Each week here and on YouTube we will give the information you need to have a competitive advantage over your competition.  Be sure and subscribe on your favorite podcast platform and on our YouTube Channel right now.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Premiere Episode

Links & Resources

  • More Coming Soon!

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.