21 Rules of Content Marketing You Can’t Break!

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Here are some of the content marketing rules your business should focus on. KAYAK Online Marketing share their content marketing rules in this infographic. #MarketingMadeGreat

Here are my top five from their list:

  • Build trust with transparency
  • Headlines are everything
  • Remember that great content invites links
  • Recycle your greatest hits
  • Use your content to turn readers into buyers

Is there anything you would add to this list?  Share with us your thoughts in the comment section below.

OMG! Finally A 30-Day Road Map For Social Media Content

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OMG! Finally, someone did it!! Provide me a simple to follow road map to give me some great ideas that I can use to create content. Surely you have never had a block on what content to create, I will admit I do from time to time. If you looking for content inspiration for your social media posts to fill your social media content calendar check out Websites 4 Small Business infographic.

30-Day Social Media Calendar

Please give them some love!! Share with me your ideas to break your content creation block!

Podcast Ep. #012 – How to Get Your Brand To Stand Out!

Podcast Ep. #012 – How to Get Your Brand To Stand Out!

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This week’s guest TJ Ware of Xquisite Marketing brings her knowledge of branding to bear for today’s attention driven economy.  Branding today is a lost art and many brands miss the mark when getting their brand recognized and into the communities they serve.  As an official Marketing CIA Agent she shares with us the trade secrets that make your brand strong and energizes growth. Listen now for how you can use this and more to grow your business…

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • What sort of things make you unique?
  • Why consistency is important to your brand
  • Developing your new customer roadmap
  • Plugging your brand into your local community
  • Using social media to promote your brand
  • Using experiential marketing to get the customer to touch, taste and feel your brand
  • why analytics are critical to knowing your brands effectiveness
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Podcast Ep. #011 – “SMARKETING” Is Now The Way To Grow! w/ Susan Segat

Podcast Ep. #011 – “SMARKETING” Is Now The Way To Grow! w/ Susan Segat

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Susan Segat joins us this week to explain a new term she has coined called “SMARKETING”!  From her many years in sales and marketing, she has seen an ever-increasing merger of sales and marketing into one that results in some interesting growth opportunities for a company.  Listen now for how you can use this and more to grow your business…

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!


NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Roots of the battle of the Sales and Marketing departments.
  • What is each the best at?
  • Origins of SMARKETING!
  • Buyer expectations you need to pay attention too
  • Why you need to consider MarTech (Marketing Technology) in your sales mix.
  • How to track the right marketing intelligence to create a successful sales roadmap
  • The role interactive content plays to drive sales
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

Podcast Ep. #008 – Jump Starting Your Personal Brand with LinkedIn with Gregg Burkhalter

Podcast Ep. #008 – Jump Starting Your Personal Brand with LinkedIn with Gregg Burkhalter

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Our guest this week Gregg Burkhalter has helped countless professionals in the U.S. and abroad define and grow their Personal Brand using LinkedIn. During our interview, Gregg shared with me why your personal brand on LinkedIn matters as well as some of the exciting things LinkedIn has coming that will help your brand and the people that follow you grow.

The first time I heard Gregg give a talk on LinkedIn was so compelling that I left the event, went straight to a coffee house, and updated my entire LinkedIn Profile by lunch.  He made it simple and effective to craft your profile so people wanted to engage with you and your brand.

Gregg’s insight during our time together makes taking the time to listen to this podcast worth every minute.  Listen now!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

  • Why growing your personal brand online and in person matter.
  • How LinkedIn projects how people think, feel and say when they see or hear you
  • New and exciting changes coming to LinkedIn
  • Voice Messaging and with Event returning to LinkedIn you have more options
  • Ways to build your tribe of followers on LinkedIn
  • The voice that LinkedIn brings to your personal brand
  • Some LinkedIn strategies that matter
  • Why branding partners matter
  • And much more in this episode…

Links & Resources

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available.

If you enjoyed the show, please share it using the social media buttons you see on the left.  Be sure to use the hashtag #MarketingMadeGreat in all of your posts to expand your thoughts and the conversation on marketing.

Also, it would mean a lot to us if you would leave an honest rating and review on iTunes. Ratings and reviews not only help us serve you better, but they make a huge difference in the show’s ranking on iTunes.

If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.