Copywriter and messaging strategist Tom Tortorici joins Mark in the studio this week to discuss how the words you use in everything you communicate to your prospects and customers really do matter! How you word and position your company’s central message makes a big difference in how prospects and customers respond to your company long term.
Tom will share some great tips on how to write great content that will make prospects into customers. Listen Now…
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In This Episode, You’ll Learn:
- Company point of view VS. Customer point of view which matters
- How to position your company’s message correctly
- Why writing content first before you design a website makes sense
- Copyrights tricks and tips that make word effective
- How to provide ongoing value to customers and not always selling
- What is Interactive Text?
- How to optimize for humans!
Links & Resources
Thanks for Listening!
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