Improve Customer Service After the Sale
It is a well known fact that an unhappy online ecommerce customer tells 10 people about their experience or more, while a happy ecommerce customer only tells three. Clearly, an unhappy ecommerce customer can have a negative impact on your e-reputation. That’s why it’s crucial to ensure satisfied online customers by improving your after-sales service.
Indeed, your post sale customer service is a major factor in the health and prosperity of your e-store. Post sale service helps increase customer loyalty, while at the same time influencing word of mouth. A good after-sales service makes for a great e-reputation – invaluable for any e-store! Here are just a few important ways to improve your after-sales service:
- Multiply the communication channels between you and your clients
- Establish a CRM system that allows you to build a customer profile
- Measure customer satisfaction
- Don’t make promises you can’t keep, and keep answers personal
Our Po!nt: Building long term customers just takes a little effort to make them feel important and appreciated. What sort of things are you doing to build customer loyalty to your online store besides “great prices”.