Is Pinterest Right For My Business?

Just when it may seems that an organization begins to understand the importance of social media and makes a commitment to it, another networking site shows up that appears to be “the hottest new thing”.  Pinterest has definitely had a rise that is phenomenal and it continues to attract women and engage some of them for hours and hours.  Recently Pinterest launched it’s Pinterest Business Account and we are often asked by our clients if they should set up their business on Pinterest and begin setting aside time for it in their social media strategy.

I want to first and foremost remind everyone that Pinterest is a visual site.  It is about billboards and showcasing the visual.  Women are spending hours on Pinterest because it looks phenomenal and has an almost magical quality to it.  I know that I have gone on to Pin something on one of my Boards and found myself still playing around an hour later or more.  Therein lies the potential of Pinterest for your business – if your business is right for Pinterest.

Pinterest is the new way to Pin

The New Pin – Pinterest – Is It Helping Your Business?

Here’s some things to ask yourself:

  • Do you have a strong female target market?  Pew research estimates the Pinterest audience is around 80% women.
  • What age group are you targeting?  The most dominant user age group is 18-29 year olds
  • Are you in the Food and Beverage industry?  According to Repinly the most popular Pin category is Food & Drink.
  • Are you in the Home Decorating or Interior Design business?  The most popular Board category is Home Decor.
  • Are you selling a retail product that young woman purchase?

These are all questions you want to ask yourself before diving into yet another social media site for your business.  If you answered yes to any of the above questions, I would certainly suggest dipping your toe into the Pinterest waters and playing with it.  You will want to let everyone know that you have a Pinterest Board or Boards so remember to spread the word through all of your marketing, both traditional and online.  Remember to let everyone know in an email and of course, link it over to your Board.

Running contests on Pinterest is another great way to get people to follow you.  Like any contest, know what you are trying to achieve:

  • More contacts for your email list
  • Getting people to your website
  • Branding
  • Increasing sales

If you haven’t explored Pinterest and you think it will benefit your product or service, spend some time on it.  Play with it. Set up a Personal Account and a Billboard or two.  My personal Billboard, Books I Love is something I enjoy adding to.  I admit, I do not spend a lot of time on Pinterest but I am experimenting with it now for my business as well.  Let me know how you are using it for business and how it’s working for you.

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