Is Mobile Marketing On Your Radar For 2013?
It needs to be as some amazing things are starting to happen in mobile. In 2008, only about $0.7 billion was made on mobile. By the end of 2012, the mobile marketing will have ballooned to a staggering $19 billion, split 67 percent between apps and 33 percent ads.
According to Meeker, when looking at the average time users spend on on media, people spend about ten percent of their “media time” on mobile–but just 1 percent of ad spend is spent on mobile. In other words, despite current user adoption, there’s still plenty of room for growth. Another fact to note: In India, mobile Internet traffic surpassed desktop Internet traffic in May, 2012. That sort of activity is heading West!
Our Po!nt: If mobile is not even on your radar in 2013 it needs to be! The first thing to tackle is making sure your website can be seen correctly on smartphones and tablets. We welcome your comments and thoughts on what trends you are seeing.