181 Million Watched 22+ Hours of Video in January
Still not convinced that video on your website is important? It appears 181 Americans think it is! Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos last month.
Video lengths are up to 6.1 minutes per video on average and ads are still at 0.4 minutes. Video ads did account for 12.2% of all videos viewed and just 0.9% of all minutes, sounds like it’s a good balance.