Are You Using Email to Send Press Releases?

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If you are here are a few tips that most of the experts agree will increase your odds of getting your story noticed!

Let’s face it, we all get way to many emails.  It is the way all corporations stay in contact and is an often times preferred method of contact by editors, reporters and analysts. As with any e-mail program you use to promote your business, corporate PR e-mail starts with considering the needs of the audience. These same media magnets are inundated with e-mail press releases every day. If you want your important news to be Continue reading

What is Web 2.0 and does your business need it?

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In its simplest form Web 2.0 empowers the small business owner to make decisions based on business needs, not technology. Web 2.0 provides a large resource base of pre-written and tested web applications, the small business owner can mix match applications, graphics, templates, databases and API’s (Application Programming Interface) to accomplish customer relationship goals that two or three years ago were simply a dream and/or beyond the reach financially of many small businesses. This new technology allows small businesses Continue reading

The Top 10 UX Influencers

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First impressions are just important on the Internet as they are in real life.  We only have a few seconds to impact the person we meet in real life, it’s no different on the Web.  You only have a few seconds before when a first time visitor to your site for the first time an initial impression will be formed pretty quickly. A good first impression will drastically increase the chances of that visitor returning again, and a bad first Continue reading

Is Your Web Site Full of Cobwebs? It Might Be Time for a Website Update

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Finally spring time has sprung in the South.  I always get in the mood for that fresh start, that spring cleaning mode every year right when the dogwoods are in full bloom in the woods behind the office . Just like we spring clean our homes, change the smoke detector batteries and clean out the cobwebs, when was the last time your cleaned out the cobwebs from your website?

When was the last time you changed any Continue reading