One Sunday evening I sat down after a long day of yard work and house cleaning. I contemplated the fact that yet another weekend had passed, and I spent it doing work. Weekends are supposed to be for resting and doing things to enrich your lives, not work. I do that every day of the week. That was the day I vowed to start a progressive cleaning schedule and take small segments of chores and perform them throughout the week.
I take 20 minutes and vacuum the floors one evening, and then I am free to relax. In the morning I may collect all of the trash in the house and take it out to the garbage. That night I tackle another chore.
Long story short, I have not only regained weekends to do what I want, I have a cleaner house and better-looking yard. The best part is it stays like that all week. No more last minute rushing to clean up before a guest stops by. Through teamwork my wife and I get a surprising amount done for a couple both working full time demanding jobs, and we have the weekends to spend time together not cleaning.
So what does this have to do with websites? After regaining control of our house and free time, it was then that I realized I could do the same with my productivity time at work. A website can be systematized like my house. If a website is broken up into tasks, you can take small chunks and progressively make changes. Instead of doing a complete overhaul, you make small changes on a consistent schedule. You may update the news one day, then update a small part of your SEO strategy the next.
Search Engine Optimization actually works best in a progressive maintenance cycle. Instead of shocking the search pool by making large changes all at once, you make small changes here and there and see how the search engines react. If an SEO strategy does not pan out, you have lost traction on just one page, not the entire site.
By beginning a a progressive website maintenance schedule, you will have a cleaner site that is much more dynamic and fresh. You will get into the habit of seeking out errors and inconsistencies as you break your site down into smaller chunks. Major design changes will be a much smoother transition when the time comes. You will drive your users to revisit your site more often to see ever-changing content. This will give you the opportunity to target more conversions, and in the end you will have a much more successful business.
Cornerstone Media Group, Inc has maintenance plans tailored to allow you to do just this. Contact us to learn more about how we can help you regain control of your productivity and put your website onto a progressive maintenance plan.