Do Video and E-Commerce Go Together?
You bet it does! It is one of the hottest trends in online stores to date. This is a great way for merchants to bridge the gap between on- and offline shopping by simply offering videos on product pages. Video enables consumers to see how products look when being used in real-life, reducing a customer’s hesitation to make a purchase as well as reduce return rates. In addition, video content ranks higher in the search engines and,since videos are highly sharable, this type of content can also help brands increase their overall audience reach across the Web. I wanted to share with you a blog article written by Allison Howen on “Pusing Play On Ecommerce Video” that offers some great things to consider for using video on your online store! Enjoy.