Video, as you know, is showing up everywhere these days! Trying to stand out from the rest of the crowd can be a challenge especially is you want to get to the top of the search engines. Here are a few tips that will get you ranked ahead of the competition…
1) Always add value
Remeber, your content should be relevant to your audience you are targeting, when you add value to the content you share it convinces the person watching to dedicate the right time to watch your video. The more quality videos, the bigger the chances to serve as an authority thus you are building a trusting relationship with your audience that will lead to an increase in conversions.
2) Host video to your own domain
If you are creating video content to improve the ranking of your site, then be sure you host the video to your own domain. This ensures that search engines don’t direct traffic to another site.
When you load your video to your YouTube channel and add a link back to your site when posting it you often times will see a collage of other videos that appear at the end. This may be a good idea if you’re trying to expand your reach, but in terms of SEO, search engines will crawl the Youtube video first, rather than your site. Plus your competitions video may appear the video collage as well.
3) Create interactive content that connects
When creating content for your videos make sure you are adding the necessary interactive elements to your videos to activate the viewers. Whether you are using the actual content, an annotation, or the caption, there are many ways that you can “gamify” a video to make it more interactive and engaging in order to help grab the viewers’ attention.
You can even split the video into shorter clips or series, allowing your viewers to pick which one they prefer to watch at any given time, a strategy which has been implemented in many successful campaigns.
4) Create relevant metadata
Your video should provide the necessary details to help search engines index it and according to Google, the title, the description, and the thumbnail are the most important pieces of information.
Metadata offers more details about the video title, the description, the length of the video and its file name.
Video title has to be short and concise, while the description may provide more details and keywords, boosting the ranking of your content.
Last but not least, make sure the file name of your video is relevant, instead of a generic one like “video415.mph”, as this is another way to describe your content for search engines.
Here’s more on how to optimise video for YouTube.
5) Optimise with keywords
Keyword research may help you discover the most relevant content for your target audience. Is there a particular keyword, or phrase that could lead to better results? What’s the best way to describe your video?
Feel free to experiment with different keywords and always remember to create descriptive, but also legible content, helping both your audience, but also the search engines.
6) Use Tags to Your Advantage
First, tags that match search keywords will actually allow your videos to rank high in search results. To make it even better, YouTube now ignore the number of subscribers and views when ranking videos. It uses Minutes Watched as the more important metric. This means you can outrank videos from bigger channels with good content and the right set of tags. For more information on how to tag your videos on YouTube click now.
7) Focus on the thumbnail
Your video’s thumbnail is among the first things that users will notice and it might affect their decision whether they’ll actually click on the video.
Be sure and use a thumbnail that is clear and relevant to the content of your video?
8) Make “shareable” content
“Shareable” content that is unique, creative and adds value to its target audience makes sharing it easier and have the potential for a much bigger reach.
It’s the quality of your content that will make your video stand out from the rest, and a clear call-to-action may also affect your site’s authority with new links and mentions.
A full video transcript is the written version of your video and it can be very useful if it also includes the right use of keywords, helping search engines learn more about your content. You can also use a service such as Amazon’s Transcription service that is super inexpensive and easy to use!
You can either include a transcript to the audio portion of your video, or you may also add it to the description box, along with the HTML of the page. This not only helps search engines to discover your content, but also the readers who may prefer an overview of your video.
10) Create a video sitemap
Every website needs the traditional robot.txt file to properly index your website in the search engines. Having a video sitemap will improve that changes of getting your videos ranked. A video sitemap provides all the necessary data about your video’s content and it provides the details the search engines need to get a clearer picture of its context.
A video’s sitemap is another way to present the video’s title, description, subject, duration and it serves as an extension to your site’s general sitemap, it is an important step to help your video’s ranking.
11) Repurpose your video content
There are many ways to use an existing video and this may extend its “lifespan” and its reach. With content being king these days you can create an infographic, a slideshow, shorter videos, or additional blog posts on additional details on any part of your video. The goal is to lead the viewer to the main source of content: your site.
12) Allow embedding of your video
If users want to embed your video to their site, or their blog, it means that they like it enough to include it on their page. This is a win for your content and it should lead to a boosted page ranking on SERPs. Adding a small faded logo, a watermark to the lower right side ensures you get credit for your content. Most video hosting servers offer this feature as part of their service.
By making it easy for your audience to embed your video, you’re earning more inbound links to help your SEO efforts.
13) Share on social media
Don’t be afraid to promote your content as much as possible to all the relevant channels, as this is the best way to spread the word about it in order for it to reach the right audience. Even paid promotion may be useful, if you think that this can contribute to your goals.
Social authority cannot be overlooked and in fact, it may be a great way to boost your video’s SEO efforts.
There are numerous ways to apply search optimization for your video content, but it all comes down to the quality and the value of the content once again, as the starting point for your strategy.
Every time you are creating relevant content of high quality, be sure to start applying the above tips to get your message noticed, both by users and search engines.