Ep. #019: Marketing Matrix and Lead Attribution

Ep. #019: Marketing Matrix and Lead Attribution

This week’s guest Jamie Martin of Partners Marketing Group.  You may think this episode will be boring because we are talking about data and numbers but I have to say Jamie’s take on the sort of things that a business should measure was not what I expected.  If you want to know what to measure and why as well as how to do it this episode is for you!

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In This Episode, You’ll Learn:

  • (2:13) Why do you need to measure anything?
  • (3:20) What should your business be measuring today?
  • (4:55) Typical online  and offline measurements
  • (6:24) The sorts of key measurements to focus on
  • (8:31) How to measure your ideal customer
  • (9:57) Using data to create a sales and marketing plan
  • (10:54) How to use Lead Attribution to generate sales
  • (12:52) Analysis is really just simple math!
  • (13:46) Foundation for measuring and tracking your success
  • (15:54) Google My Business
  • (17:11) Analysis as an investment and not an expense
  • (20:06) Why you have to LOVE the data
  • (22:05) Lightning round
  • (28:30) The stuff I’m tracking
  • (31.24) Final Thoughts

Links & Resources

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