Heat Map Analytics for WordPress
Website analytic services, like Google Analytics, can tell you what pages people are visiting on your site. But if you want to know what people are actually doing on those pages, you’ll need to use heat map analytics.
Heat map analytics show you, both graphically and statistically, what people are clicking on while they are on a web page. This can be very helpful in designing and laying out your pages. But a major hidden benefit is that heat maps allow you to see things your visitors are doing that you never would have guessed in a million years. And it’s these things, once discovered, that can have a major impact on the success of your site.
Google Analytics does offer heat maps, kind of, through their “In-Page” offering. Problem is, In-Page is in beta. And it’s not really a heat map. And it doesn’t really work that well (including sometimes not at all).
For the past several weeks I’ve been testing a WordPress plugin that does heat maps. You just install it and activate like any other WordPress plugin. And just like that, you have heat maps for every post and page on your WordPress powered site.
In fact, I like this plugin so much that I’m now recommending it others as well. It’s not free, but it’s not expensive either. And in my opinion, it’s well worth the money. Below is a link to the WordPress heat map plugin I recommend: