Podcast Ep. #006 – Does Your Brand Have A Unique Personality?
On this weeks episode, I have the pleasure of interviewing J. Cornelius of Nine Labs about branding and its role in marketing. during our conversation, we discussed a number of topics but the central theme was about how your brand really needs to discover its personality in order to impact your prospects and customers long term.
With ever-changing climate of business today and the sheer number of options to tell your story it can make your feet a little woozy and get your confused quickly. During my conversation with J., he shares a great deal about how to build a "brand personality" that builds a foundation to make your customers or better yet your tribe become loyal to your brand. Listen now...
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In This Episode, You’ll Learn:
- • The real difference between your brand and your logo
- • What is your brand's personality?
- • The "extra" layer in B2B branding
- • The psychology behind decision making
- • The Lizard brain your customers really do have
- • Data Science 's new role in high-end marketing
- • The Problem Validation Model
- • The KPI's that move the needle in sales
- • And much more in this episode...
Links & Resources
- • To contact J. Cornelius just click here.
- • To find out more about Nine Labs just click here.
- • J's podcast is at DesignDriven.biz
- • Also, Pitch us on a question that we can answer in a future podcast episode.
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