Podcast Ep. #006 – Does Your Brand Have A Unique Personality?

Podcast Ep. #006 – Does Your Brand Have A Unique Personality?

On this weeks episode, I have the pleasure of interviewing J. Cornelius of Nine Labs about branding and its role in marketing.  during our conversation, we discussed a number of topics but the central theme was about how your brand really needs to discover its personality in order to impact your prospects and customers long term.

With ever-changing climate of business today and the sheer number of options to tell your story it can make your feet a little woozy and get your confused quickly.  During my conversation with J., he shares a great deal about how to build a "brand personality" that builds a foundation to make your customers or better yet your tribe become loyal to your brand. Listen now...

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In This Episode, You’ll Learn:

  • • The real difference between your brand and your logo
  • • What is your brand's personality?
  • • The "extra" layer in B2B branding
  • • The psychology behind decision making
  • • The Lizard brain your customers really do have
  • • Data Science 's new role in high-end marketing
  • • The Problem Validation Model
  • • The KPI's that move the needle in sales
  • • And much more in this episode...

Links & Resources

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