Remarkable Content Creation Is Key
Creating what we call remarkable content can make all the difference in how popular your site and your blog becomes. What I mean is, is the content you are generating, remarks and comments stirring up your customers enough to provoke them to comment in your blog? Or even more important, getting them to contact you for more information about your products and service? I sure hope so! Creating remarkable content is a fine art and sometimes is worth hiring a copywriter for content creation.
With Google’s and other major search engines new Latent Semantic Indexing (LSI) system to index content, its even more important to have the right content on each web page within your website. Basically the contents of a webpage are being crawled by a search engine and the most common words and phrases are collected and identified as the keywords for the page. The new LSI system looks for synonyms related to the title of your page. For example, if the title of your page was “Fishing Lures”, the search engine would expect to find words relating to that subject in the content of the page as well, i.e. “crankbait”, “texas rig”, “Rat-L-Trap”, “Gulp” and “fishing trip”. As you can see it is even more important to make sure that your content is even more remarkable.
Never Underestimate Remarkable Content
SEO strategy has always denoted that great importance is placed on the page title and words encased in heading tags, especially the bold header at the top of the page (commonly referred to as the H1 tag). Words and phrases within the content that are bolded or italicized are also given a greater importance. But you should be aware of the use of LSI, as it can affect what keywords your website is ranked for.
By also making sure your page contains synonyms, the search engine recognizes that your page is actually about the subject title and will place greater importance on the page. You may well already use good keyword techniques and add a few secondary keywords into your content, but the rest of the content should also be littered with synonyms to convince search engines the value of your content. The side effect of all of this is the remarkable content people love about your website.
A Response to Keyword-Stuffing
Latent Semantic Indexing came as a direct reaction to people trying to cheat search engines by cramming Meta keyword tags full of hundreds of keywords, Meta description full of more keywords, and page content full of nothing more than random keywords and no subject-related material or worthwhile content.
Search engines, like Google, appreciate good content, and encouraging people to add good content helps keep the high-ranked listings relevant. Although producing good content will not guarantee you first page rankings, it could improve your quality score.
How to Befriend LSI
Latent Semantic Indexing is not rocket science, it is simple common sense. Here are some simple guidelines:
- If your page title is Learn to Play Tennis, make sure your article is about tennis.
- Do not overuse your keywords in the content. It could look like keyword stuffing and the search engines may red flag you.
- Never use Article Spinning Software – it spits out unreadable garble.
- If you outsource your content, choose a quality source.
- Check Google Webmaster Tools and see what keywords your pages are ranking for.
Latent Semantic Indexing is not a trick. You should bear it in mind when adding content to a web page, but do not get paranoid about it. The chances are if you provide quality, relevant content you will never have to worry about falling foul of and LSI checks.