This week Mark interviews Jeff Sheehan, author and futurist when it comes to marketing.  Jeff’s career has spanned may opportunities in marketing for various companies of all sizes. Having lots of followers on social media is great, but you need to find ways to convert those followers into customers.  Jeff’s perspective on marketing span 40+ years as to how it has changed over the years from content, trade shows, brochures, etc.

Marketing is hard work today but “integrated” marketing is still the best strategy to build customers according to Jeff.  You will be surprised at his insight into how effective integrated marketing can be and why human contact is still very important!

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

• Marketings roots as far back as the caveman.
• How content access has changed over the years.
• Quantity vs. Quality – Which is more important?
• What makes sense when you are creating evergreen content?
• Are there really any new ideas in marketing?
• Are trade shows really dead today?
• Why client facing solutions are at the root of marketing.
• And a great deal more…

Links & Resources

• To reach Jeff simply click on his name or find him on Twitter – Jeff Sheehan 
• Pitch us a question that we can answer in a future podcast episode

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. If you enjoyed the show, please share it using the social media buttons you see on the left. Also, it would mean a lot to me if you would leave an honest rating and review on iTunes. Ratings and reviews not only help me serve you better, but they make a huge difference in the show’s ranking on iTunes. If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.

In this weeks episode, we will be discussing many of the reasons why Sales & Marketing in any company should be working together or at the very least have a healthy line of communication.  This week our host Mark Treager will be interviewing his sales trainer Al Simon of Sandler Training in Peachtree Corners, GA. Al will bring over 30 years of sales experience and insight as to why marketing and sales working in concert can grow any company, no matter its size.  Also will share how both marketing and sales can really benefit when they take the time to focus on the customer.  The concert the two can create together is music to your bottom line.

If you like the show, please leave us an honest rating and review on iTunes. You’d really be helping us out!

NOTE: You can also listen to the episode here, or download the episode to your device (right click and save).

In This Episode, You’ll Learn:

• How sales and marketing are both alike and different?
• Why it’s critical that they are talking to each other regularly?
• Which is the Airforce and which is doing the hand-to-hand combat?
• How both can build a strong pipeline of opportunities?
• What your company’s messaging needs to look like and what it reveals?
• How warm chocolate chip cookies can drive new customers.
• Where in the world should pricing appear and why it’s then?
• Insights on what Social Media is doing to change the conversation with customers.
• And a great deal more…

Links & Resources

• To reach Al simply click on his name or company name – Al Simon of Sandler Training
• Pitch us a question that we can answer in a future podcast episode

Thanks for Listening!

Thanks so much for listening to the show! Don’t forget to subscribe on iTunes to get automatic updates when new episodes are available. If you enjoyed the show, please share it using the social media buttons you see on the left. Also, it would mean a lot to me if you would leave an honest rating and review on iTunes. Ratings and reviews not only help me serve you better, but they make a huge difference in the show’s ranking on iTunes. If you have any questions you’d like featured on the show, or if you would like to suggest an expert (yourself included!), please let us know HERE.